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ITC's 50th anniversary - Photo gallery

  • Browse through 50 years of ITC history in photos, from exploring the role of packaging and design in selling a product in 1969, to training service exporters in developing countries to tap marketing opportunities in 1997, to launching a handicraft label in the Lao People’s Democratic Republic in 2013, enabling weavers and traders to earn up to 80% more income for their products.


    • Enhancing sustainable tourism, clean products and export capacity in Lao PDR
      2013: Enhancing sustainable tourism, clean products and export capacity in Lao PDR
      The launch of the ITC-initiated handicraft label ‘Handmade in Luang Prabang’ impacts the lives of more than 1,000 producer families across the province, enabling weavers and traders to earn up to 80% more income for their products.
    • 2012: Boosting the value of yam in Ghana
      2012: Boosting the value of yam in Ghana
      ITC launches the Ghanaian Yam Strategy for Rural Development, the country’s first sector-development strategy for yam production systems with stakeholder ownership, aimed at increasing yam commercialization and value addition.
    • 2012: Supporting the shea-butter industry in Chad
      With ITC's assistance, the Chadian Association of Agro-business Operators supports investment in and development of processing in the agriculture sector, including that of the shea-butter industry.
    • 2012: Developing the West African mango sector
      As part of PACT II, ITC targets mango product and market development in the Economic Community of West African States, including Ghana (shown), through pilot projects for capacity building.
    • 2012: Improving Cambodian silk designs
      2012: Improving Cambodian silk designs
      As part of the Cambodian silk project, ITC provided training to weavers, enabling them to gain a better understanding of designs, colour combinations and patterns that are more competitive in global markets.
    • 2012: Helping mango farmers earn higher incomes
      2012: Helping mango farmers earn higher incomes
      The Mango Export Strategy for ECOWAS countries helps increase the export earnings of small-scale farmers, who represent 60% of the population of the ECOWAS region.
    • WIPO/ITC: Branding Methodology and Tools for Value Creation
      2012: Branding methodology and tools for value creation
      ITC partners with the United Republic of Tanzania and the World Intellectural Property Organization to develop an intellectual property and branding strategy for Zanzibar cloves, to maximize their value retention in the local communities.
    • 2011: NTF II Creating sustainable exporter competitiveness in the coffee sector in Uganda
      2011: NTF II Creating sustainable exporter competitiveness in the coffee sector in Uganda
      The NTF II Uganda coffee project trains farmers' associations to improve coffee quality, enabling five of them to win top prizes at the Taste of Harvest National Cupping Competition in January 2012.
    • Ethical Fashion Initiative: Strengthening the ethical fashion hub in Nairobi
      2011: Strengthening the ethical fashion hub in Nairobi
      The Ethical Fashion Initiative provides sustainable employment for approximately 1,200 producers in Kenya (shown) and Uganda, working from a production hub in Nairobi.
    • 2010: Connecting producers of fruits and vegetables to global markets
      2010: Connecting producers of fruits and vegetables to global markets
      The SADC Supply Chain and Logistics Programme assists producers of fresh fruits and vegetables in countries such as Malawi (shown) in accessing global markets, particularly the European Union, by enhancing their productive capacities and promoting standardization and certification.
    • 2010: Strengthening Mozambique's tourism industry
      2010: Strengthening Mozambique's tourism industry
      ITC trains musicians and craftspeople to better understand commercial contracts, and works with stakeholders to develop and market tourism tours, as part of the One UN initiative.
    • 2010: Creating quality handicrafts in Viet Nam
      ITC leads a programme in Viet Nam called ‘Green Production and Trade to Increase Income and Employment Opportunities for the Rural Poor’, to enable producers to improve the quality of their goods and connect to environmentally sustainable value chains.
    • 2001: Boosting groundnuts production in Mali
      2001: Boosting groundnuts production in Mali
      ITC trains farmers and stakeholders working in the groundnuts sector of five African countries, including Mali (shown), how to improve the quantity and quality of their products and adapt exports to increasingly stringent market requirements.
    • 1997: Service exporters learn marketing skills
      ITC trains service exporters in developing countries to take advantage of export marketing opportunities by creating websites, getting listed in relevant directories and creating alliances with industry leaders. Photo credit: Bildagentur Baumann.
    • 1988: Taking stock of rising fruit exports to Europe
      ITC publishes a new study that reveals developing countries’ exports of tropical and off-season fresh fruits and vegetables have grown rapidly during the last 20 years. ITC works to help exporters meet rising demand from European markets. Photo credit: FAO
    • 1984: Exporting furniture from the Philippines
      A new ITC study shows that exports of furniture, such as coffee tables made in the Philippines, to industrialized markets grew rapidly during the 1970s and 1980s.
    • 1976: Exporting goods while reducing transport costs
      ITC shares information about ways to export perishable goods while keeping transport costs within limits, in line with New Zealand’s experience in trade in food commodities. Photo credit: The New Zealand Apple and Pear Marketing Board.
    • 1970: Conducting country studies
      With funding from the Government of Brazil, ITC conducts 21 country studies, covering more than 80 products, including canned foods, coffee, vitamins, equipment, vehicles, textiles and shoes. Each study sells for US$ 3.
    • 1969: Exploring packaging and design
      ITC looks into the role of packaging and design in selling a product, in an article featured in the International Trade Forum magazine. Soup tins that contain the same product can attract consumers on different socio-economic levels, depending on the design. Photo credit: Nestlé
  • Share an ITC story

    Do you have an ITC story that you would like to share? In celebration of our 50th anniversary, we’re collecting stories about ITC’s work.


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