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ITC
and eco-labelling in international
trade in textiles and clothing
Over the last few
years ITC activities in the textile and clothing sector have taken
into account the recent developments in the field of environmentally
friendly textiles and clothing. Some years ago it became evident
that the fast-moving changes in the area of ecologically friendly
products, added by an array of new country-specific schemes of
eco-labelling, were and are causing a lot of confusion and concern
amongst the producers/exporters of textiles and clothing in
developing countries and transition economies.
The report was well
received, both in developing and developed countries, and it proved
that there is a great need for information amongst the developing
country producers in this sector. The report has been widely
distributed and it has been used as resource material in many ITC
workshops and seminars related to the international trade in
textiles and clothing.
In June 1995, ITC organized a workshop
in
Geneva on Eco-labelling. It invited representatives of a number of
developing countries namely: Bangladesh, Brazil, China, Colombia,
Egypt, India, Indonesia, Viet Nam and Zimbabwe. Amongst the invitees
were also representatives of various eco-labelling schemes, such as
EC, Swan (Sweden), Good Environmental Choice Campaign(Sweden),
Eco-Tex (Germany), Blue Angel (Germany) etc. A number of third party
inspection, testing and certification bodies were also present as
well as some retailers, who are actively involved in eco-labelling
and related matters. Several international organizations also
attended the workshop: ISA, ISO, ITCB, OECD, UNCTAD, UNEP and WTO.
Some of the major
problem areas, which were highlighted during the workshop included:
information, transparency, eco-labels, problems in developing
countries and market factors. There seemed to be lack of
information; basic concepts and terminology were confusing.
Furthermore, there seemed to be no clear definition of eco-label
parametres and there are significant differences between various
eco-labelling schemes. In this connection it may be noted that the
European Commission published a directive in May 1996 for the EU-
eco-labels for T-shirts and bed linen. By May 1999 only nine EC
eco-labels had been awarded to producers of T-shirts from a number
of EU-countries.
In March 1999 the
existing criteria for T-shirts and bed linen were eventually
included in a larger EU parametre for all textiles and clothing
products, as well as yarn and fabrics for use in clothing or
interior textiles. The new rules aim in particular at promoting the
reduction of water pollution related to the main processes of the
textile manufacturing chain starting from fibre production to dyeing
and finishing of fabrics. The criteria also include different
emissions to air and relevant toxicological issues, as well as
setting an appropriate standard for the fitness for use of the final
product. It may also be mentioned that the criteria does exclude the
use of dyes that are carcinogenic (certain AZO-dyes). This means
that the regulation for banning a number of AZO-dyes in Germany some
three years ago by the German Ministry of Health will then cover all
the 15 EU member states for those products which will be awarded the
EU eco-label for textiles and clothing. The criteria will be valid
for three years, and it will be revised early 2002. During the
period leading up to revision due attention will be given to a
number of issues, such as the final disposal of textiles. This will
also include the question of recycling, further examining the issue
of dry-cleaning and that of waste water treatment etc.
It remains to be
seen whether the interest amongst the producers/exporters towards
the new EU eco-label criteria will be any better than that towards
T-shirts and bed linen. One reason for the luke-warm reception
amongst the possible applicants has no doubt been the voluntary
nature of the EU eco-label. The producers/exporters/traders do not
seem to be convinced about the possible advantages of attaching the
EU eco-labels to their products. It is true that generally there is
a positive attitude in Western countries vis-à-vis environmentally
friendly products and production methods, but that does not
necessarily mean that the consumers would be prepared to sacrifice
fashion, colours etc. for the sake of the environment when making
decisions about the purchases of textiles and clothing.
Another problem
area is natural dyes which have attracted the producers of
ecologically sound products. Not so long ago colours seemed to have
vanished from fashion due to environmental trends and textiles were
primarily off-white, often in loom-state. Colours, however, have
come back and from time to time the question of natural dyes comes
up. According to industry sources it takes about 20 grams of
synthetic dyestuffs to dye 1 kg of textile fabrics to a medium shade
colour. To obtain the same with vegetable dyes about 1 kg of dried
leaves would be needed, i.e. an equivalent of 5-10 kg of freshly
picked leaves. This means that natural dyes are not really a
commercially viable alternative and they should primarily be used
for niche market products only. The same will probably apply to the
production of so-called coloured cotton, which is an environmentally
friendly product with a (limited) variety of appealing natural
colours. So far the limited number of colours, such as blue, green,
brown and purple, has been one of the obstacles for growth. Coloured
cotton is being produced in Peru, Brazil, the US, France Australia,
Israel, China etc.
As regard
transparency there is a problem in setting the criteria and
standards of different schemes. Furthermore the different sectors in
developing countries have not been included in the process of
formulating criteria and setting standards. One recent example for
the difficulty in developing a criteria is the proposal for the
criteria of recycling due to the fact that there is no feasible
method to analyse the fibre content of the recycled product.
One of the main
problems with existing eco-label schemes is the sheer number. The
selected criteria for specific schemes does not have a common range
and the eco-labelling schemes do not take into account particular
environmental and labour conditions in individual developing
countries. Additional problems for developing countries included the
lack of an infrastructure for testing, auditing and verification
procedures in developing countries. The high cost of the procedures,
the lack of technical know-how and the difficulty of controlling the
various stages of the life-cycle have also made the export efforts
more difficult. The competitiveness may also be affected by higher
costs incurred in compliance with the latest requirements. As
regards the markets it should be remembered that at present the
eco-labels are not more than a market niche and eco-labels seem so
far to be primarily a commercial and marketing tool, rather than an
eco-consideration. Some years ago there were lots of "eco-products"
offered in the European markets, specially in Germany where the
environmentalist movement has been stronger than anywhere else in
Europe. There were "eco-jeans", T-shirts made of
handpicked cotton only, biodynamic underwear.
Organically grown
cotton is increasingly in demand amongst the importers in the
Western world. However, for the time being there is only a very
limited amount of organically grown cotton available, i.e. some two
percent of the total cotton production. This means that some
major companies, such as Nike, which have already indicated that
they will go for the organically grown cotton products in a big way,
cannot find the necessary quantities for this purpose. It remains to
be seen how organically grown cotton products will actually sell in
shops. Some major retailers, such as Marks & Spencer
launched men's shirt collection in organically grown cotton in
summer 2000. The price of these shirts was some 15-20% higher
than the price of other cotton shirts, which may not attract many
consumers.
ITC has been very
much involved with eco-labelling and related matters over the last
few years in the area of hard fibres, i.e. specifically jute and
sisal. ITC launched a special logo for sisal products in November
1990 in order to project an image around Sisal as a high quality and
environment friendly product. Already in the 1980's ITC introduced a
new Jute mark for the promotion of jute products in Europe. Geojute
products were promoted particularly as an effective, economic and
environment friendly solution against soil erosion. More recently
ITC conducted in close cooperation with UNDP and the Ministry of
Textiles in India a jute promotion project in order to find new
end-uses for this fibre through the development of new fabrics, such
as jute/cotton, jute/viscose etc. which could be used for a variety
of consumer goods, such as travel goods and, even, garments.
In the field of
eco-packaging ITC has also been very actively involved in the
international fora, even though it may be mentioned that in the
textile and clothing sector the questions related to environmentally
friendly packaging are not very relevant. Nevertheless, it may be
mentioned that different importing countries adopt varying
eco-packaging laws and regulations so that the developing country
exporters are often have to change their packaging for different
markets. It is therefore very important that the exporters of
textiles and clothing are aware of the different eco-packaging
policies and their trade implications. However, the problems arising
from the recycling or disposal of the packaging at the global level
have so far very much concentrate in the Western world, the U.S
market consuming almost one third of the total packaging materials
in the world. The share of the three EU-countries, Germany, the UK
and France, is more or less at par with the US.
In February 1999
ITC organised a regional two-day eco-labelling workshop in Bangkok,
in close cooperation with ESCAP, Some thirty participants from
eleven countries from the ESCAP region - both from the relevant
Government offices and textile and clothing industries - were
invited to attend the workshop. Participants represented major
countries producing/exporting textiles and clothing in the region,
i.e., Bangladesh, China, India, Indonesia, Malaysia, Nepal,
Pakistan, Philippines, Sri Lanka, Thailand and Viet Nam.
The workshop
generated much interest and subsequently several national seminars
were held to disseminate the information received in Bangkok. It is
hardly surprising given the importance of the sector to many
economies in the region. In 1998 Bangladesh garment exports
accounted for almost 75% of the country's foreign exchange earnings
and for India and Pakistan the corresponding figures were 35 and 60%
respectively. In 1998 China exported textiles and clothing for more
than US$ 40 billion, i.e., about one quarter of the total exports of
the country. In Sri Lanka the value of garment exports in 1998 was
some 46% and in Viet Nam some 20% of the total exports.
In addition to the
presentations by the resource persons each participating country had
been asked to present a paper about the country's situation
vis-à-vis exports of textiles and clothing together with some
indications about the relevance of environmental issues within the
local industries. Country presentations revealed that awareness
vis-à-vis eco-labelling and related matters has clearly improved
since June 1995. Many of the participants told the audience about
the latest developments in this sector which included the
introduction of domestic labels, such as the Environmental Mark
in China. Furthermore the Government of India invested significant
sums of money for the establishment of a number of certifying
laboratories in order to make sure that the German ban on certain
AZO-dyes will not cause problems for the exports of textiles and
garments from India.
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