Export Impact For Good

Countries / Territories


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    ‘An Indian-African partnership underpinned by “jugaad”1 will result in opportunities arising from adversity: the ability to do more with less; to think and act flexibly to find simple solutions for increasingly complex problems; and most of all, practicality that helps eliminate complexity.’
    Arancha González, Executive Director, International Trade Centre2  
    • Brochure

      SITA at a glance

      The project responds to the challenges that selected East African countries – Ethiopia, Kenya, Rwanda, Uganda and the United Republic of Tanzania – face in increasing and diversifying exports. It also addresses trade priorities of the beneficiary countries so they can achieve sustainable development.

    • Project highlights

      Project highlights

      The main activities that mark the project’s first milestones during its inception phase are:
      - Stakeholder sensitization
      - Analysis of supply and demand potential
      - Sector selection for project design
      - Establishment of project governance structures
      - Establishment and operationalization of SITA’s Partnership Platform
      - Needs assessment missions and project design missions

    • SITA Project

      SITA’s Partnership Platform

      The Partnership Platform provides a setting in which SITA’s stakeholders come together to solve problems, with each side learning about the needs, constraints and obstacles that need to be addressed to achieve export competitiveness.

    • SITA Project

      The Indo-East African Internship Programme

      IT-enabled products and services and Business Process Outsourcing (ITES-BPO) is one of the key sectors for SITA in three countries: Kenya, Rwanda and Uganda. Each of the governments in these countries has prioritised the development of a vibrant IT service sector, and is investing in skills and capacity building in order to enhance competitiveness and increase socio-economic development.
      To help foster East African ICT talent, SITA is launching a new Indo-East African Internship Programme, enabling high-potential students from East Africa to gain skills, knowledge and experience in Indian companies. The internship programme is designed to build long-lasting, mutually beneficial partnerships with Indian companies.

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      Mitreeki East Africa – India Partnership

      The Mitreeki East Africa – India Partnership is a platform under ITC’s SITA project where East African and Indian women come together to share knowledge, experiences and best practices with the overall objective to foster women entrepreneurs.

      Mitreeki is specifically focused on developing skills and knowledge among women entrepreneurs in five SITA target countries: Ethiopia, Kenya, Rwanda, Uganda, and United Republic of Tanzania. Through partnerships with Indian companies, women in East Africa are supported to grow and expand their businesses. Mitreeki includes communities of practice and e-learning and works to support ITC’s SheTrades Initiative, which aims to connect one million women entrepreneurs to markets by 2020..

    1Juggad is a colloquial Hindi word that roughly translates as `an innovative fix; an improvised solution born from ingenuity and cleverness’, according to the book Jugaad Innovation by Navi Radjou, Jaideep Prabhu and Simone Ahuja
    2 Address delivered on 9 March 2014 at the 10th CII-EXIM Bank Conclave on India-Africa Project Partnership, New Delhi, India

  • Donor

    UK aid

    The Department for International Development (DFID) leads the Government of the United Kingdom’s efforts to fight global poverty.

    DFID operates under the International Development Act, which came into force in 2002 and establishes the legal basis for United Kingdom development assistance. DFID’s overall aim is to reduce poverty by achieving the Millennium Development Goals.

  • Project brochure

    SITA project brochure

  • Stay connected


  • Contact

    For more information, please contact:

    Govind Venuprasad

    Supporting Indian Trade and Investment for Africa (SITA)

    Email: sita[at]intracen.org