Export Impact For Good

Countries / Territories


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    ‘An Indian-African partnership underpinned by “jugaad”1 will result in opportunities arising from adversity: the ability to do more with less; to think and act flexibly to find simple solutions for increasingly complex problems; and most of all, practicality that helps eliminate complexity.’
    Arancha González, Executive Director, International Trade Centre2  
    • Brochure

      SITA at a glance

      The project responds to the challenges that selected East African countries – Ethiopia, Kenya, Rwanda, Uganda and the United Republic of Tanzania – face in increasing and diversifying exports. It also addresses trade priorities of the beneficiary countries so they can achieve sustainable development.

    • Project highlights

      Project highlights

      The main activities that mark the project’s first milestones during its inception phase are:
      - Stakeholder sensitization
      - Analysis of supply and demand potential
      - Sector selection for project design
      - Establishment of project governance structures
      - Establishment and operationalization of SITA’s Partnership Platform
      - Needs assessment missions and project design missions

    • SITA Project

      SITA’s Partnership Platform

      The Partnership Platform provides a setting in which SITA’s stakeholders come together to solve problems, with each side learning about the needs, constraints and obstacles that need to be addressed to achieve export competitiveness.

    1Juggad is a colloquial Hindi word that roughly translates as `an innovative fix; an improvised solution born from ingenuity and cleverness’, according to the book Jugaad Innovation by Navi Radjou, Jaideep Prabhu and Simone Ahuja
    2 Address delivered on 9 March 2014 at the 10th CII-EXIM Bank Conclave on India-Africa Project Partnership, New Delhi, India

  • Donor

    UK aid

    The Department for International Development (DFID) leads the Government of the United Kingdom’s efforts to fight global poverty.

    DFID operates under the International Development Act, which came into force in 2002 and establishes the legal basis for United Kingdom development assistance. DFID’s overall aim is to reduce poverty by achieving the Millennium Development Goals.

  • Project brochure

    SITA project brochure

  • Contact

    For more information, please contact:

    Govind Venuprasad

    Supporting India’s Trade Preferences for Africa (SITA)

    Email: sita[at]intracen.org