Export Impact For Good

Countries / Territories

SITA at a glance

  • SITA-partnership-platform2.jpg

    Objectives | Project timeline | Strategy | Beneficiaries | Expected Results

    Why SITA?

    Despite an enormous untapped potential for trade expansion between India and Africa, data reveal that a limited number of products are currently being traded. India’s trade with Africa is concentrated in certain sectors and countries, and it is dominated by exports of primary commodities. While the potential for export diversification exists, it may not be realized without targeted intervention.

    India is well-positioned as a partner to improve the productive and export capacities of African partner countries. With the growing importance of South-South cooperation, India’s expertise can be leveraged to build trade capacities in African partner countries through the sharing of knowledge, technology and lessons learnt.

    In this context, the United Kingdom of Great Britain and Northern Ireland’s Department for International Development (DFID) mandated the International Trade Centre (ITC) to design and implement a project, called ‘Supporting India’s Trade Preferences for Africa’ (SITA). On 9 March 2014, a Memorandum of Understanding was signed between DFID and ITC, marking the start of the project.

    The project responds to the challenges that selected East African countries – Ethiopia, Kenya, Rwanda, Uganda and the United Republic of Tanzania – face in increasing and diversifying exports. It also addresses trade priorities of the beneficiary countries so they can achieve sustainable development.


    Increased value of business transactions between India and selected African countries with the ultimate objective to create jobs and income opportunities

    Project timeline

    Timeline - SITA project

    Project inception phase

    During SITA’s inception phase, specific areas for trade-related technical assistance will be defined. The main deliverables of this phase are:

    • Stakeholder sensitization
    • Analysis of supply and demand potential
    • Sector selection for project design
    • Establishment of project governance structures
    • Establishment and operationalization of SITA’s Partnership Platform
    • Needs assessment and project design


    The objective will be achieved by enabling access to India’s market and facilitating investment and transfer of Indian knowledge, expertise and technology to East Africa by

    • Promoting public-private dialogue and partnerships;
    • Improving capacities of East African companies and TSIs; and
    • Creating business linkages.


    East African businesses exporting to India, Indian companies importing from or investing in Africa and national trade support institutions (TSIs)

    • India
    • Ethiopia
    • Kenya
    • Uganda
    • Rwanda
    • The United Republic of Tanzania

    Expected results

    • Improved business environment fostered through public-private dialogue and partnerships
    • Improved business-development services provided by regional and national TSIs
    • Enhanced competitiveness of East African businesses
    • Greater export flows from East Africa to India
    • Increased investments, knowledge and technology transfer from India to East Africa
  • Donor

    UK aid

    The Department for International Development (DFID) leads the Government of the United Kingdom’s efforts to fight global poverty.

    DFID operates under the International Development Act, which came into force in 2002 and establishes the legal basis for United Kingdom development assistance. DFID’s overall aim is to reduce poverty by achieving the Millennium Development Goals.

  • Project brochure

    SITA project brochure

  • Stay connected


  • Contact

    For more information, please contact:

    Govind Venuprasad

    Supporting Indian Trade and Investment for Africa (SITA)

    Email: sita[at]intracen.org