Western and Central Africa
Eastern and Southern Africa
Eastern Europe and Central Asia
Most investors seek information about local suppliers before making decisions to invest. This report uses ITC data on small and medium-sized enterprise (SME) competitiveness at macro, meso and micro-level to de-risk investment decisions.Survey results show: high-tech potential among youth, with two-thirds of IT firms run by youth in the Gambia; fast logistics development making a difference, with two-thirds of Moroccan SMEs rating quality as high; export certification importance, with more than 25% of companies in French-speaking African countries meeting international standards; and a financial literacy role for institutions, with Nigerian SMEs holding a bank account understanding loan applications better than non-account owners.
Publication Date: 03 Sept. 2018