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    SENEGAL

    The proposed project "Creation of sustainable competitiveness of the mango export in Senegal”, focuses on the Niayes region and adopts a proactive approach based on demand from selected target markets. It is proposed to define and analyze requirements in destination markets and then to identify in the value chain the elements that should be improved to enable Senegalese businesses to better comply with these requirements. It is expected that the implementation of the project begins in late Q1 2011 and continues through End of March 2013.

  • Highlights

    25.04.2012

    As global markets, and the European Union in particular, become more demanding about the calibre and conformity of goods sold in their territory, improving quality and ensuring compliance with technical requirements become increasingly critical to sustain...

    13.02.2012

    Fruit Logistica is the most important business and communication arena of the international fresh produce trade. The industry's key decision makers are there as exhibitors and trade visitors and have the opportunity of approaching potential business...

    30.01.2012

    A training workshop on techniques to participate in trade fairs took place in Dakar from 30 to 31 January 2012. The training focused on the practical aspects of participation in Fruit Logistica and on advising mango exporters how to develop a commercial...

    30.11.2011

    The main findings of the Market Opportunity Analysis were presented to the actors in the Senegalese mango sector during the Validation Workshop held in Dakar on 29 November 2011. The workshop gathered 60 participants from different organizations involved...

    15.10.2011

    Two field missions were organized in Senegal in October 2011. The first focused on the establishment of an information centre and business intelligences for promoting mangoes exports. The centre will be established at ASEPEX with a strong networking...

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    Selected Sector and Institutions
    Project Design Process
    Results to be reached
    Summary work plan 2011
    Planned Activities (March – July 2011)
    Summary Progress report 2010  

    Selected Sector and Institutions

    The project includes a strong component of institutional support. The national export promotion agency ASEPEX is to be strengthened in its leading role in export support by following an approach of learning by doing. On the other hand, the project will support the newly created Coopérative Fédérative des Acteurs de l’Horticulture au Sénégal (CFAHS) to develop support services that meet the needs of different actors along the value chain and to enable the CFAHS to become a central structure to coordinate and streamline support to the mango sector.

    Finally, the project focuses on providing technical assistance and encourages partnerships with other donors and other development partners and institutions involved in the process of exporting mango to ensure linkages and synergies.   

    Project Design Process

    The identification mission undertook in December 2009 explored institutions and sectors that NTF II should focus on. The feasibility mission considered the IT sector and mango sector, and eventually decided to intervene in the mango sector only. The mango was selected jointly with Senegalese authorities who considered it as the sector that would have a significant impact in achieving the MDGs, particularly in relation to poverty alleviation. The feasibility mission, organized in February 2010, enabled ITC and CBI to further analyze the needs of SMEs in the mango sector, to have a more comprehensive overview of technical assistance offered by other partners in the same sector and to assess the institutional set up to support the sector. It appears from this analysis that the Agence Sénégalaise de Promotion des Exportations (ASEPEX) is the key trade support institution for export development and that NTF II would help ASEPEX overcome existing weaknesses. It was also decided that the NTFII would also help strengthen sector specific institutions. The formulation mission, organized in June 2010, enabled to agree with key stakeholders the intervention logic for NTFII.

    Joint programming mission with CBI in November 2010 determined coordinated way forward between NTF II and CBI's ongoing BSOD programme with ASEPEX.  BSOD will focus on developing strategy and broader capacity building for ASEPEX. NTF II will focus on specific capacity building related to mango (as well as work with a number of other relevant institutions including the recently founded Coopérative Fédérative des Acteurs de l’Horticulture au Sénégal (CFAHS). Both projects will proceed with reviews every six month to determine whether progress is adequate. The project document is being revised in December 2010 in light of recent new developments and the set up of the new IH, to ensure greater focus on building support services for export development rather than on the institution itself. The project document is to be finalized in January 2011. Activities are to start during the first quarter of 2011. 

    Results to be reached

    • ASEPEX to focus on export markets and strengthening the competitiveness of the mango in these markets.
    • The development of new services by CFAHS in the mango sector by focusing on improving the flow in the value chain. 

     

    Summary Work Plan 2011

     

     

    Work planning session will be carried out in Q1 2011.

     

    Planned Activities (March – July 2011)

     

     

    Work planning session will be carried out in Q1 2011.

     

    Summary Progress report 2010 

     

     

    Project name 

    Value 

    Key stakeholder(s) 

    Purpose 

    Key results 

    Status 

    NTF II Senegal 

    Creation of a competitive and sustainable  value chain for mango export from the Niaye region 

     

    $ 1m

    ASEPEX  (lead TSI)

    Ministry of Commerce, Senegal.

    Inter-professionnelle Horticole (IH)

    1. Strengthen the capacity through the Interprofessionnelle horticole (IH) in the sector of mango export.

    2. Strengthen ASEPEX’s capacity and TSI’s in the private sector to provide effective services to facilitate export development of the mango value chain.  

    1. Joint programming mission ITC and CBI to secure the commitment of ASEPEX, and the Ministry of Commerce to implement the BSOD and NTF II. The outcome of the mission has been to agree a road map for the next 6 months to initiate implementation of BSOD which will be followed by the implementation of NTFII.

    2. A new version of the logical framework and project document was discussed taking into consideration recent developments. The project document is being finalized (final versions to expected in January 2011) in consultation with partners and ITC technical sections

    Ongoin

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