The proposed project "Creation of sustainable competitiveness of the
mango export in Senegal”, focuses on the Niayes region and adopts a
proactive approach based on demand from selected target markets. It is
proposed to define and analyze requirements in destination markets and
then to identify in the value chain the elements that should be
improved to enable Senegalese businesses to better comply with these
requirements. It is expected that the implementation of the project
begins in late Q1 2011 and continues through End of March 2013.
Eleven mango exporters from Senegal had the opportunity to meet importers and identify major market-related barriers to the sale of their produce at the recent Fruit Logistica trade fair. The event is one of the most important business and communication...
ITC’s Jacky Charbonneau sets out the necessity of helping local businesses build capacity to capture Africa’s value.
Participants from NTF II projects in Bangladesh, Senegal and South Africa speak about their success and their challenges.
ITC workshop looks at how to improve packaging of mangoes and cut costs.
As part of Netherland Trust Fund Senegal's goal of building sustainable competitiveness in the country's mango industry, ITC expert held a Monitoring and Evaluation training session in Sally, Senegal.
The Netherlands Centre for the Promotion of Imports from developing countries (CBI) and the International Trade Centre (ITC) participated in a four-day mission to meet with Senegalese counterparts and discuss NTFII's success in achieving its goal of helping Senegal's mango-export industry become sustainably competitive.
The “National Mango Day” conference highlighted the success of the 2012 mango export campaign and provided an opportunity to review the achievements and future activities of the NTF II project “Reinforcing the Sustainable Competitiveness of the Mango Sector”.
CBI’s deputy managing director praises ITC know-how and efforts to help create sustainable export opportunities.
ITC's Director of Market Development Anders Aeroe explains why and how ITC’s NTF II programme is helping producers in Africa and Asia to improve their livelihoods.
ITC trains financial management counsellors to help improve financial-management skills and business-development plans of enterprises and cooperatives.
A surge in demand for mangoes in recent years, particularly in the U.S. and Europe, is a boon for Senegal, which produces 80 000 tonnes of the exotic fruit and accounts for 0.25% of global production and 0.4% of the world's exports. Growing demand prompted the Government of Senegal's Accelerated Growth Strategy (AGS) to identify the mango as a strategic product because it is grown locally in a large geographical area and increased exports generates more income and jobs as well as improved food security. A number of national and regional institutions support the country's mango industry while development partners contribute technical assistance. The NTF II Senegal project is designed to complement these activities by focusing primarily on improving the sustainable export competitiveness of the mango sector in the Niayes region, targeting the European Union market.
The NTF II project promotes the liberalisation of the mango industry within the Coopérative Fédérative des Acteurs de l’Horticulture au Sénégal (CFAHS). The first stage involved a study on the inventory of support services provided by specialised committees to create a favourable environment to support the exports. The functions of national export promotion agency ASEPEX and CFAHS in mango export were assessed in the next stage and recommendations made to strengthen their roles.
To help all actors in the mango industry value chain improve export competitiveness, the NTF II project strengthens the skills of public and private sector trade support institutions (TSIs), including CFAHS and ASEPEX, in areas including contracts, quality, packaging and export financing. Legal security will be enhanced by way of contractual agreements between producers, buyers and exporters in Niayes and key players in the mango industry. The capacities of businesses and TSIs will be enhanced so they better understand the requirements of European markets in terms of traceability, quality, packaging and packing of mangoes. Project beneficiaries are also assisted in developing a strategy to market and promote using the new "Mangoes from Senegal" label to underscore the uniqueness of Senegalese mangos to target markets. An information and business intelligence unit within ASEPEX will facilitate access to information regarding decisions to develop export markets.
The Netherlands Trust Fund II programme is based on a four-year (April 2009 to March 2013) partnership between the International Trade Centre (ITC) and the Netherlands Centre for Promotion of Imports (CBI) from developing countries. The NTF II program is funded by the Netherlands Government and executed by ITC in collaboration with the Senegalese Agency for Export Promotion (ASEPEX)-Senegal Ministry of Commerce and the Federal Cooperative of Horticulture Actors in Senegal (CFAHS). The project aims to build sustainable competitiveness in Senegalese mango export and in the Niayes in particular.