Export Impact For Good

Countries / Territories

Morocco: Improving the international competitiveness of the textile and clothing sector (GTEX)

  •  Maroc

    Objective | Sector Context | Beneficiaries | Contact information


    The Morocco project has been developed within the framework of the GTEX programme and is fully aligned to the programme’s approach and strategy. It will focus on capacity building of the private sector with a main focus on the clothing sector. Technical assistance consists of direct support to enterprises in selected sub-sectors as well as selected TISIs supporting the sector.

    At the policy level, the project will engage with the Ministry of Industry, Trade, Investment and Digital Economy (MITIDE) in Morocco, ensuring an overall coordination of project activities with the Plan Textile 2025, and other ongoing and forthcoming activities of development partners to support the sector.

    At the institutional level, the project will directly engage with the T&C sector association AMITH as well as Casa Moda and to a lesser extent with ESITH and AMDIE.

    The focus at the enterprise level will be at the clothing sector as clothing, contrary to textiles, is labour intensive and does not require large investments. The project will, thus, work with a number of selected clothing enterprises in 2-3 eco-systems (product groups).

    Sector Context

    The textiles and clothing sector in Morocco is of strategic importance for the country’s industrial development. Its 1200 companies employ 165,000 people and thus contribute to 27% of industrial employment. The T&C sector accounts for 7% of all industrial added value and 5% of all industrial production. T&C exports represented 13% of all Moroccan exports in 2016 with a value of 34.2 billion MAD dirhams or 3.7 billion US$. Exports increased to 36 billion MAD dirhams in 2017 (source: Ministère de l’Industrie, du Commerce, de l’Investissement et de l’Economie Numérique, AMITH, Textile Outlook International).

    Exports consist mainly of ready-made garments, which represents 73% of all T&C exports. Major export markets in 2016 were Spain where 54% of all clothing exports went and France with 21%. Other markets were the United Kingdom, Germany and Portugal.


    The direct beneficiaries of the project will be SMEs, including their employees and managers, as well as trade and investment support institutions (TISIs), including training institutions.

    At the enterprise level, the project will focus its support towards the clothing sector and especially towards the three eco-systems of fast-fashion, denim and knitwear, as defined in Morocco’s national T&C strategy “plan textile 2025”. In the area of fast fashion, the project will focus on the newly formulated sub-eco-system of “Fast Fashion Eco Responsable”. A maximum of 25 enterprises will be directly supported.

    Its core institutional partner organisation will be the AMITH, which will also host the National Project Coordinator (NPC). The project will also seek to work with Casa Moda, the Ecole Supérieur des Industries du Textile et de l’Habillement (ESITH), and l’Agence Marocaine de Développement des Investissements et des Exportations (AMDIE). The final TISI selection is subject to an institutional assessment to be carried out at the beginning of the project.

    Contact information

    Zhor Ababou – National Project Coordinator
    International Trade Centre, Morocco
    92 Moulay Rachid, ex 92 Boulevard Franklin Roosevelt
    Casablanca 20050
    Tel: +212 661 91 14 85

    Nadia Ben Ammar Rouaissia – Business Development Officer
    International Trade Centre, Geneva
    54-56 rue de Montbrillant, 1202 Geneva, Switzerland
    Tel: (+41) 22 730 0617

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