Enhancing Arab Capacity for Trade (EnACT) is an ITC
technical assistance programme funded by the Canadian International Development
Agency (CIDA). The principal objective of the EnACT programme is to
develop an integrated, competitive and diversified export sector within its
five program countries: Algeria, Egypt, Jordan, Morocco and Tunisia.
B2B e-Commerce Best Practice Mission (19-22 October 2010)
The
mission followed up to a fact-finding assignment in late July 2010 upon the
request of the Egyptian Ministry of Trade and Industry (MTI). The
Ministry ambitions to play a leading domestic role in the promotion of
e-commerce by leveraging the web for the marketing of Egyptian SMEs. However,
the concept of “e-commerce” is understood at different levels throughout the
Ministry, which expressed the need to broaden the current knowledge of possible
initiatives. The mission was meant to clarify the situation and move ahead with
a commonly agreed-upon action plan.
Market research into Egypt’s engineering & food sectors (launched in December 2010)
A
market research, based on the tool “Researching and Analysing Export Markets - A
guide book for new exporters” designed by ITC’s market
analysis and research experts, has been initiated upon the Egyptian Export food
Council & Export Engineering Council’s demand. It
aims to determine market opportunities in the COMESA region. Products and
countries are analysed to find out the most profitable export markets for a
selection of products such as processed food as well as engineering,
electronics or appliances products.
Non-Tariff Measures Survey (launched in January 2011)
Non-tariff
Measures (NTMs) have become a major impediment to international trade and
market access, and are of particular concern to exporters and importers in Egypt. Exporting
companies seeking access to foreign markets and companies importing products
need to comply with a wide range of requirements, including technical
regulations, product standards and customs procedures. NTMs vary across
products and countries, and can change quickly. The business sector in
developing countries often lacks the information, capabilities, and facilities
to meet the complex requirements and demonstrate compliance with NTMs at
reasonable costs. National policy makers often lack a clear picture of what
their business sector currently perceives as predominant obstacles to trade,
thereby making it difficult to develop the most appropriate trade-related
policies.
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