Chief national counterpart:

Cooperation arrangements will be established with a network of support institutions, both private and public, as required by the respective activities to be carried out under PACCIA/PACT. The core partner institutions will be represented in a PACCIA/PACT Steering Committee, which will guide the implementation of the programme.

A joint ITC/TFOC programming mission to Ghana, between April 30 and May 6, 2003 built on current and past trade related initiatives instituted by Ghana and other TRTA organizations.

• Through the visit to Ghana of ITC and TFOC packaging experts, a work plan will be developed for a series of activities to be carried out in Phase II aimed at improving product packaging in Ghana.  Selected manufacturers and packaging sector firms will also receive tailored advice on their product packaging designs, through a seminar and related plant visits by the experts, in cooperation with a GEPC expert.

• Ghanaian horticulture producers and exporters will have developed new European sales potential for their products, from the contacts established during a marketing mission to Europe (June 2003).

• Through the visit to Ghana of a trade information systems expert, a work plan will be developed for execution in Phase II of selected activities to expand the electronic delivery base of the GEPC trade information centre and web site.

• Ghana’s industry and supporting product packaging firms will have developed new capacity for upgrading packaging to improve industrial and agricultural export product marketability in international markets, building on the preliminary activity carried out in Phase I.

• Access by SMEs to international market information and the exposure of their products to the international marketplace will be substantially increased, through the expansion of the trade information delivery system centre and web site facilities of the Ghana Export Promotion Council (GEPC), with linkage to an export directory for the Association of Ghana Industries.

• The horticulture produce sector will have developed an expanded marketing programme leading to new export sales to Europe.

• The handicraft and cultural products sector will have developed an expanded marketing programme for achieving renewed growth in European sales and the opening of new markets in North America.

• A national product brand and logo will have been developed as a foundation on which expanded export marketing may be based for selected products, such as handicrafts and cultural products. 

• A pilot training programme for government trade representatives and other foreign service officers carrying out commercial responsibilities at official posts abroad will have been organized, in cooperation with a designated training institution, which will lodge and carry on the training program.

• New opportunities will have been created for women entrepreneurs in the field of international trade, through participation in training courses and marketing missions organized for Ghana’s exporters and export support organizations.  Gender equity is a concern throughout the programme’s activities, which have as a target that 30% of the beneficiaries of capacity building efforts at the institutional and enterprise levels are women.