ITC, lead agency of the Vietnamese Joint Programme for Green Production and Trade, has agreed to set up close cooperation with
CBI’s Export Coaching Programme to support the country's home decoration and home textiles sector together.
The agreement is built on the common objective of the two organizations to contribute to trade-led development by strengthening the competitiveness of Vietnamese exporters of home decor and home textiles by promoting their participation in international trade. As part of the agreement, CBI intends to support, through inclusion in its Export Coaching Programme, between 15-30 companies which are also beneficiaries of the joint programme.
The Export Coaching Programme for Home Decoration and Home Textiles is exclusively aimed at improving the sales and profits of beneficiary companies, explained Mr. Reinhard Werner, CBI expert in this field. The programme offers support ranging from identifying market opportunities to meeting international quality standards, finding the right sales channels and helping with marketing. Much of the work is tailored by specialists to the specific needs of companies concerned.
When approved for the programme, companies will receive individual support by means of on-site consultancy, training schemes, market information, trade fair participation, both regional (e.g.
LifeStyle Vietnam) and international and business match-making. Depending on its specific needs, companies also receive support in the field of business development, certification and product/production improvement.
For more information, please read an explanatory brochure on
CBI's Export Coaching Programme found on www.greentrade.org.vn.