Success in evaluating and reporting
on the effectiveness of export development services is the core theme of the
2010 Trade Promotion Organizations (TPOs) Network World Conference, which will
take place in Mexico City on 14 and 15 October, the International Trade Centre
(ITC) announced today.
‘Building export success: enhancing
TPO impact in a changing global environment’ is the title of the conference,
which will bring together more than 150 senior TPO practitioners and other
experts. It is being organized jointly by ITC and ProMéxico, the Mexican national TPO.
ITC Executive Director Patricia R.
Francis said, ’TPOs provide vital support to SMEs ( [small and medium-sized enterprises)] in developing the contacts,
knowledge and skills they need to compete successfully in international
markets.’
She added: ’In today’s economic
climate, TPOs are increasingly required to demonstrate that they provide value
for money, which means they must measure, record and report the outcomes and
impacts of their services. This year’s conference and the associated TPO
Network awards are designed to help them find ways of doing so effectively by
focusing on export development initiatives and the processes in place to gauge
their effectiveness and impact.’
At the conference, participants will
have the opportunity to exchange experiences in developing and implementing
export development initiatives and identify the processes that make it possible
to measure and demonstrate their impact in terms of the positive changes their
clients have experienced in improving their competitiveness and successfully
entering global markets.
Conference proceedings and award-winning
success stories will be developed into case studies by ITC and published on the
network website: www.tponetwork.net. The website is a dynamic platform
for the exchange of information and experiences among members.
ITC views its support for the TPO network
as a priority activity that makes it possible to multiply the impact of its
trade-related technical assistance. Strengthening the network reinforces individual
TPOs by enabling them to learn from each other’s experiences while working
together to better serve their client SMEs.
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