ITC’s Jacky Charbonneau sets out the necessity of helping local businesses build capacity to capture Africa’s value.

ITC's Director of Market Development Anders Aeroe explains why and how ITC’s NTF II programme is helping producers in Africa and Asia to improve their livelihoods.

While Kenya’s vegetable and floral programs have set the standard for success in global horticultural exports for the past two decades, its role as an exporter of fresh fruits has been negligible. This despite the same favorable conditions of climate,...

ITC started an international market study on each of the three fruits (passion fruit, mango, avocado).  Each of the studies will assess the competitive environment of the Kenyan products, perceptions and reputation from the point of view of importers...