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Business information for going global
Market Briefs - Concise market reports covering selected markets and products
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Market Briefs are concise market reports on export products of interest to developing countries. These briefs include the elements of trade information required to best approach and infiltrate a market. They give an overview of the market and contain information on market developments, trade statistics and trends, standards and regulations, prices, packaging and labelling, trade fairs as well as business contacts (importers, exporters, distributors, etc.).
Multiple criteria are applied for the selection of target product groups for Market Briefs, including: the quantitative importance of different market/product group pairs, based on the value of imports by emerging markets over the past five years; the qualitative opinion of ITC's product specialists on the adequacy of proposed market/product group pairs; and the relative frequency of trade information inquiries received by the Trade Inquiries module of Product Map on different product-groups.
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The most recent market studies include: Avocados, 2005 Chocolate, 2005** Cloves, 2006 Essential Jasmine Oil, 2005* Honey, 2005* Melons, 2005 Methanol, 2006 Palm hearts, 2005** Papayas, 2006 Radiators for motor vehicles, 2005 Rear-view mirrors, 2005 Shea butter, 2005** Tomatoes, 2006 Watermelons, 2005
Ylang Ylang, 2006
* Also available in French ** In French only
All Market Briefs are available on-line through the Market Studies module of Product Map, a portal providing sector-specific information. MNS Market Profiles are available through the Market News Service module of the same portal. Please visit the Product Map web site at www.p-maps.org for information on subscription options and fees. You may wish to sign up for a 7-day free trial, which will allow you to access all market briefs.
Alternatively, you can purchase Market Briefs for US$100 per title (developed countries) or US$40 (developing and least developed countries). Market Briefs published prior to 2003 are available for free.
Partnerships:
The Market Briefs Programme is
continually seeking partnerships with universities and business
schools, as well as consulting firms or independent consultants
Guide
to the preparation of Market Briefs:
The
purpose of the
Guide
to the preparation of Market Briefs is to provide an intermediate and
functional solution to the preparation of short product-related studies that
would respond to the trade information needs of export enterprises using a
methodology that has been tested and validated by ITC. The methodology presented
in this Guide is based on ITC's experience and incorporates the expertise of
other Trade Support Institutions (TSIs), which have developed similar programmes.
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