Market Analysis Services

Guide to the preparation of market briefs

Description of Market Brief
Purpose
Target Audience
Layout

Main Headings

Product description
Statistical data
Market characteristics
Market access
Prices
Distribution channels
Commercial practices
Packaging and labelling
Sales Promotion
Market prospects
Importers
Other useful addresses
References

Email

mb@intracen.org
   
   

 

     

 


 

 

 

Who uses market briefs?  

The primary end-users of market briefs are export-oriented enterprises. Market briefs are also of interest to a number of organizations providing trade support services to enterprises, among which are:

  • Trade Promotion Organizations (TPOs)
  • Sectoral trade organizations
  • Associations of small and medium enterprises(SMEs)
  • Foreign trade services: forwarding agents,carriers, insurance agents, bankers, etc;
  • Other information sources: the press and other media, trade libraries, etc.
  • Training centres/services

 

 

 

 

 

International Trade Centre, Palais des Nations, CH-1211 Geneva 10, Switzerland

Tel.: +4122 730 01 11  Fax: +4122 733 44 39

E-mail: mas@intracen.org