Sales Promotion

The major means by which an exporter can promote his/her product in the target import market should be summarized. These include participating or visiting specialized trade fairs, advertising in trade journal or using other media (television, radio) for promotional purposes.

Another method to be signaled to exporters is distributing descriptive product-specific pamphlets for the consumer; this could be done in cooperation with the importer.

This section should also indicate which trade fairs and media carry the most weight in their respective fields of specialization. Contact information on fairs and media could be listed either under this section or under the heading "Other Useful Addresses".

 

International Trade Centre, Palais des Nations, CH-1211 Geneva 10, Switzerland Tel.: +4122 730 01 11  Fax: +4122 733 44 39 E-mail: mas@intracen.org