Market Analysis Services

Guide to the preparation of market briefs

Description of Market Brief
Purpose
Target Audience
Layout

Main Headings

Product description
Statistical data
Market characteristics
Market access
Prices
Distribution channels
Commercial practices
Packaging and labelling
Sales Promotion
Market prospects
Importers
Other useful addresses
References

Email

mb@intracen.org
   
   

 

     

 


 

 

Packaging and Labelling

This type of packaging required for a specific product may vary considerably from one country to another. In addition, exporters may need to take into consideration not only national criteria, but also importers' requirements and specifications. The current awareness of environmental issues and draft legislation concerning the use of non-recyclable packaging materials, as well as progress made in solid waste management in major developed markets, should be signaled to exporters.

This section should briefly describe standard packaging used in the target import market, as well as indicate if any international regulations or standards exist on packaging of the product in question.

A clear distinction should be made between packaging for shipping purposes and packaging for retail sales. Details should also be provided on labelling regulations such as technical description of product and languages to be used.

 

 

 

 

 

 

 

 

 

International Trade Centre, Palais des Nations, CH-1211 Geneva 10, Switzerland

Tel.: +4122 730 01 11  Fax: +4122 733 44 39

E-mail: mas@intracen.org