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Market Prospects
A concise evaluation of the future growth prospects of the target import market should be provided, taking into consideration the following points:
- Current and future market trends (short and medium term forecasts)
- Competitors in the market and prospects for new suppliers
- Consumer preferences and consumption patterns
- Potential market segments to be exploited
Recommendations should be made on the market segments and distribution channels which offer the best business prospects and on which the exporter should focus in the short and medium terms.
International
Trade Centre, Palais des Nations,
CH-1211 Geneva 10, Switzerland
Tel.:
+4122 730 01 11 Fax:
+4122 733 44 39
E-mail:
mas@intracen.org