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Suggested layout of a market brief
Since market briefs are designed to facilitate access to import markets through the provision of appropriate information, their content should provide practical answers to questions exporters ask.These questions, in principle, apply to any product and can thus be grouped under common headings. Organizations implementing market briefs programmes follow ITC's recommended format.
| Model layout of a market brief | |
|
Executive summary A. Product description
B. Production, Consumption and
- Production data C. Market characteristics D. Market access E. Prices |
F. Distribution channels G. Commercial practices H. Packaging and labeling I. Sales promotion (trade fairs, media, etc.) J. Market prospects K. Important addresses
- List of importers L. List of sources |
Foreign Trade
It may not always be possible to obtain and provide information on all of the headings listed above. The recommended layout should therefore be used as a check-list of major subject areas to be taken into consideration when preparing a market brief. For certain products and markets, a shorter market brief covering selected headings may be sufficient to provide exporters with the basic information required.In addition, when market opportunities need to be communicated very rapidly to enterprises, a "market news flash" can be prepared giving, for example, an overview of the market (statistical data and main characteristics) and a list of importers.
|
International Trade Centre, Palais des Nations, CH-1211 Geneva 10, Switzerland Tel.: +4122 730 01 11 Fax: +4122 733 44 39 E-mail: mas@intracen.org |