Importers

This section of the market brief should provide the enterprise with a list of importers. This is particularly appreciated by exporters as it permits them to establish direct contacts with potential buyers. Efforts should be made, therefore, to obtain and verify information on importers from reliable sources. Writers are strongly advised to contact the importers listed in the market brief to verify that their names, addresses, telephone and/or fax number and e-mail are current. Furthermore, importers should be asked if they still are active regarding the product under analysis.

It should also be noted that a large proportion of the addresses provided may change after a short period of time (2-3 years). It is therefore recommended that this section be listed in an annex to facilitate future updating and dissemination.

 

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