Market Analysis Services

Guide to the preparation of market briefs

Description of Market Brief
Purpose
Target Audience
Layout

Main Headings

Product description
Statistical data
Market characteristics
Market access
Prices
Distribution channels
Commercial practices
Packaging and labelling
Sales Promotion
Market prospects
Importers
Other useful addresses
References

Email

mb@intracen.org
   
   

 

     

 


 

 

Distribution Channels

This section should briefly describe how the product makes its way from the producer to the end-user/consumer. In the event that several different distribution channels exist within a market, this section should recommend the best one for national exporters. In addition, mention should be made of distribution methods as well as of the proportion of sales accounted for by the various categories of retailers, such as specialized stores, supermarkets, mail-order houses, etc.

 

 

 

 

 

 

 

 

 

International Trade Centre, Palais des Nations, CH-1211 Geneva 10, Switzerland

Tel.: +4122 730 01 11  Fax: +4122 733 44 39

E-mail: mas@intracen.org