Market Analysis Services

Guide to the preparation of market briefs

Description of Market Brief
Purpose
Target Audience
Layout

Main Headings

Product description
Statistical data
Market characteristics
Market access
Prices
Distribution channels
Commercial practices
Packaging and labelling
Sales Promotion
Market prospects
Importers
Other useful addresses
References

Email

mb@intracen.org
   
   

 

     

 


 

 

Commercial Practices

The standard commercial practices of the target market should be described in a concise manner and should include information on contractual terms, including:

  • Standard ordering procedure (e.g. on the basis of samples or catalogues, visits to the producer, according to the importers specifications, etc.)
  • Customary method of payment and conditions (e.g. by Letter of Credit 30/60/90 days irrevocable)
  • Recommended mode of transport (e.g. air freight) and delivery

 

 

 

 

 

 

 

 

 

 

International Trade Centre, Palais des Nations, CH-1211 Geneva 10, Switzerland

Tel.: +4122 730 01 11  Fax: +4122 733 44 39

E-mail: mas@intracen.org