Market Analysis Services

Guide to the preparation of market briefs

Description of Market Brief
Purpose
Target Audience
Layout

Main Headings

Product description
Statistical data
Market characteristics
Market access
Prices
Distribution channels
Commercial practices
Packaging and labelling
Sales Promotion
Market prospects
Importers
Other useful addresses
References

Email

mb@intracen.org
   
   

 

     

 


 

 

Other Useful Addresses

This section of the market brief should provide the enterprises with additional useful contacts, besides importers, such as trade promotion organizations, trade support institutions, and any other organization that might be useful to the exporter in accessing the market.

Details (organizer, place, date and frequency) on specialized trade fairs allows exporters to visit or participate in these fairs and thus initiate business contacts, collect information and promote their products. Information on local media provides the exporter with the possibility of advertising his/her products to a larger business audience in the import market.

It should also be noted that a large proportion of the addresses provided may change after a short period of time (2-3 years). It is therefore recommended that this section be listed in an annex to facilitate future updating and dissemination.

 

 

 

 

 

 

 

International Trade Centre, Palais des Nations, CH-1211 Geneva 10, Switzerland

Tel.: +4122 730 01 11  Fax: +4122 733 44 39

E-mail: mas@intracen.org