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Market Dynamics Cut Flowers - October 2013

  • Market Dynamics Cut Flowers - October 2013

    by Market Insider

    Monday, 04 Nov. 2013

    Netherlands Auctions

    The September 2013 cut-flowers auction figures were published as follows. The September turnover has increased by 2.6% when compared to the same month of last year, realised with a supply increase of 4.5%, resulting in a total average price for all flowers of 21.8 Eurocents per stem (last year 22.2 cents).

    The cut-flowers market during the past 8 – 9 weeks has been steady from a supplies and prices point of view of. Both did not vary much, except on the supply side, where the assortment has been changing with the seasons. Prices, as said did not vary much and the general price level was between 22 and 24 Euro cents per stem, for all flowers; more or less identical to the situation of last year, which was considerably better when compared to the same period of 2011.

    As said, the assortment was changing all the time during the past week, both the domestic production as the import supply. Of course, the change of the domestic production was normal, given the period of the year. However, on the supply side - for instance roses originating from the African countries, mainly from Kenya and Ethiopia - quite a shortage could be noticed, all due to the dark and rainy weather circumstances. Those factors have had also quite some impact on the general quality level of the roses. Problems such as botrytis, mildew and red spider occurred during several weeks. However, all should gradually improve during the weeks to come.

    Also from other overseas producing countries supplies has increased, as did the assortment; more so-called summer flowers, or fillers, such as hypericum, solidago, helianthus, eustoma and several types of cut greens, but also more exotic products such as proteas, leucspermum cordifolium, cape greens and wax flowers. From week No. 42, and even more during week 43 the general price level has increased considerably, especially for the two major product groups - roses and chrysanthemums, by far the leading products in this period of the year. In the rose sector the large roses were most popular; in the chrysanthemum assortment prices were some 25–40 cents higher than last year, especially for the spray and single headed types.

    Netherlands Importers 

    The September 2013 export figures from the Netherlands were published by HBAG (Exporter’s Union) as follows. The September 2013 cut flowers export from the Netherlands has not increased, nor decreased, when compared to the same month of last year. Per country some differences could be noticed. Very good results were obtained to Sweden, Belgium Poland and to 'other countries'. Negative results were obtained to countries like: France, Russia and Switzerland.

    From week No. 40 all import streams have clearly increased, assortment, as well as quantity wise, while the general quality level, especially of the African roses, was still not perfect. It has improved considerably for all products originating from Ethiopia, but from Kenya all is still far from being 100%. This was valid for all roses, but also for many summer flowers- or fillers- group.

    As said, quite an increase of the offered assortment - just as the supply of the same products from Dutch origin, was strongly diminishing. Rose prices were relatively better. They were steady and good during the past two months and considerably higher when compared to the same period of the past several years.

    For several summer-flowers products, especially for hypericum, solidago, statice sinuate, and gypsophila, prices did stay behind considerably. However, the competition with the Dutch products will surely be won by the import products soon.

    The whole import assortment was strongly increasing during the last weeks. Many new products have arrived at the market such as: proteas, leucopermum cordifolium, cape greens, wax flowers, asters, anigozanthos, liatris, astrantia, molucella, gloriosa, eryngium, anemones, ranuculus and many types of cut greens, in addition to the big products such as gypsophila, helianthus, hypericum and solidago. Prices of the niche products eryngium, astrantia (particularly the whites), gloriosa, proteas, leucospermum cordifolium and anigozanthos were very good and satisfactory.

    Towards the end of October the cut-flowers and cut foliage market improved considerably. Prices of nearly all products have increased to a acceptable level. Solidago prices did stay a bit behind the normal level, but hypericum and gypsophila prices were called 'very good'. The same could be said for all products of the so-called South African assortment, including wax flowers; also for those originating from Australia, Peru and Israel. Form Israel only very few flowering wax flowers were available; on the other hand, many stems with buds or still green arrived at the market already. Also rose prices increased considerably, especially for the large big headed roses.

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