Western and Central Africa
Eastern and Southern Africa
Eastern Europe and Central Asia
MSMEs from the developing world are enabled to become more competitive, thus being able to generate regular flows of income and to reduce poverty levels in the communities where they are based, by using the inclusive business model and related infrastructures developed by the program in the value chains of:
• Ethical fashion (high street fashion) and lifestyle products (direct reach of the program, through specific field projects);
• Any other similar value chain where the business model can be replicated and applied (indirect reach, through advice supplied by an International Advisory Committee).