Western and Central Africa
Eastern and Southern Africa
Eastern Europe and Central Asia
Most of the content in the International Trade Centre’s (ITC) Market Analysis Tools is free for all users. ITC has developed online tools – Trade Map, Market Access Map, Investment Map, Trade Competitiveness Map, Export Potential Map, Procurement Map and Sustainability Map – that collectively help improve transparency in international trade. The tools enable companies and trade support institutions to identify export and import opportunities and compare market-access requirements, and they help policymakers monitor national trade performance and prepare for trade negotiations. To access the tools register at the portal.
The Market Analysis Tools portal is the access point to one of the world’s largest databases on trade statistics, tariff data, foreign direct investment data and voluntary standards. To help users make the most of the tools, ITC offers an online training course free of charge, and makes available user guides in different languages, as well as information about subscription options and terms and conditions.
Understanding the structure and evolution of international markets is essential for both firms and trade support institutions. Firms seeking opportunities to diversify products, markets and suppliers, and trade support institutions setting priorities for trade promotion, sectoral performance, partner countries and trade-development strategies must have detailed statistical information on international trade flows to effectively utilize resources.
Improving transparency in the market-access conditions that countries face and impose worldwide is important for developing countries’ exporters, trade support institutions and policymakers. Market Access Map is an interactive analytical web application developed by ITC to address this need. Users in developing countries and territories can access the application for free, while users in developed countries and territories can register for a limited free-trial period or subscribe for longer access.
Investment Map is a web-based tool that helps investment promotion agencies assess which sectors in their countries have attracted foreign direct investment (FDI) and it assists them in the process of prioritizing sectors for investment promotion. It also helps those agencies identify competing countries and the most active investing countries in specific sectors.
Trade for Sustainable Development (T4SD) is ITC’s partnership-based programme that provides comprehensive, verified and transparent information on voluntary sustainability standards through Standards Map. The main objective of T4SD is to strengthen the capacity of producers, exporters, policymakers, and private and public buyers to participate in more sustainable production and trade.
Procurement Map is the only free-access web platform that combines information on public tenders with relevant information on sustainability standards and information on legislations implemented by countries to support women vendors or SMEs in public procurement. The additional information will allow companies to know their comparative advantage when replying to tenders.
ITC conducts customized market analysis studies to support trade support institutions and policymakers with export potential assessment.
ITC provides a range of face-to-face and web-based capacity building programmes in market analysis and research that support companies, trade support institutions and governments in developing countries. Training content is tailored to the particular needs of the beneficiary.
Governments need to monitor trade performance in order to provide adequate trade policy support to small and medium-sized enterprises. Trade and Investment Support Institutions (TISIs) have to identify the right sectors on which to spend specific sector-development strategy. Firms need to scan global markets for product and market diversification opportunities. Trade Competitiveness Map makes it easier for all three sets of actors to conduct strategic market research, monitor national export performance and design trade development programs.
The SME Competitiveness Outlook is ITC's flagship report, published annually since 2015. Each report provides an in-depth analysis on a particular topic related to the competitiveness of small and medium-sized enterprises (SMEs) – from their contribution to inclusive growth to their participation in regional value chains. The reports combine data analysis, academic insights, thought leader opinions, and case studies to provide guidance for policymakers, business managers, and trade and investment support institutions. In addition, the reports feature profiles of over 100 countries that show their SME competitiveness and export and diversification potential by sector.