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Market analysis tools

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    Most of the content in the International Trade Centre’s (ITC) Market Analysis Tools is free for all users. ITC has developed five online tools – Trade Map, Market Access Map, Investment Map, Trade Competitiveness Map and Standards Map – that collectively help improve transparency in international trade. The tools enable companies and trade support institutions to identify export and import opportunities and compare market-access requirements, and they help policymakers monitor national trade performance and prepare for trade negotiations. To access the tools register at the portal.


    • Overview

      The Market Analysis Tools portal is the access point to one of the world’s largest databases on trade statistics, tariff data, foreign direct investment data and voluntary standards. To help users make the most of the tools, ITC offers an online training course free of charge, and makes available user guides in different languages, as well as information about subscription options and terms and conditions.

    • Trade statistics

      Understanding the structure and evolution of international markets is essential for both firms and trade support institutions. Firms seeking opportunities to diversify products, markets and suppliers, and trade support institutions setting priorities for trade promotion, sectoral performance, partner countries and trade-development strategies must have detailed statistical information on international trade flows to effectively utilize resources.

    • Tariffs and market requirements

      Improving transparency in the market-access conditions that countries face and impose worldwide is important for developing countries’ exporters, trade support institutions and policymakers. Market Access Map is an interactive analytical web application developed by ITC to address this need. Users in developing countries and territories can access the application for free, while users in developed countries and territories can register for a limited free-trial period or subscribe for longer access.

    • Foreign direct investment data

      Investment Map is a web-based tool that helps investment promotion agencies assess which sectors in their countries have attracted foreign direct investment (FDI) and it assists them in the process of prioritizing sectors for investment promotion. It also helps those agencies identify competing countries and the most active investing countries in specific sectors.

    • Voluntary standards

      Trade for Sustainable Development (T4SD) is ITC’s partnership-based programme that provides comprehensive, verified and transparent information on voluntary sustainability standards through Standards Map. The main objective of T4SD is to strengthen the capacity of producers, exporters, policymakers, and private and public buyers to participate in more sustainable production and trade.

    • Public tenders information

      Procurement Map is the only free-access web platform that combines information on public tenders with relevant information on sustainability standards and information on legislations implemented by countries to support women vendors or SMEs in public procurement. The additional information will allow companies to know their comparative advantage when replying to tenders.

    • Market analysis studies

      ITC conducts customized market analysis studies to support trade support institutions and policymakers with export potential assessment.

    • Capacity building in market analysis

      ITC provides a range of face-to-face and web-based capacity building programmes in market analysis and research that support companies, trade support institutions and governments in developing countries. Training content is tailored to the particular needs of the beneficiary.

    • Trade competitiveness

      Governments need to monitor trade performance in order to provide adequate trade policy support to small and medium-sized enterprises. Trade and Investment Support Institutions (TISIs) have to identify the right sectors on which to spend specific sector-development strategy. Firms need to scan global markets for product and market diversification opportunities. Trade Competitiveness Map makes it easier for all three sets of actors to conduct strategic market research, monitor national export performance and design trade development programs.

  • Latest News

    • /news/Plenary-3-Standards-a-Gateway-to-Global-Markets/

      WEDF 2016: Standards, a Gateway to Global Markets

      Businesses and policymakers have strategic choices to make about selecting and investing in standards, a key to international value chains. This session outlined key findings of ITC’s flagship report “SME Competitiveness Outlook 2016: Meeting the Standard for Trade” and showed how businesses and policymakers can address these issues...

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      TDS 2015: SMEs, Connecting to Global Markets

      As part of the 2015 Trade and Development Symposium taking place in Nairobi, ITC and IDB are organising a joint session to discuss how SMEs can effectively connect to global markets. The increased integration of developing countries into the global trading system continues to transform the trade landscape. The logic of such integration is that firms can no longer just rely on being competitive in the domestic, or even regional, market to ensure their long-term survival. Watch the event here.

    • SME WEDF Doha.PNG

      SME Competitiveness: Why it Matters – WEDF, Doha

      ITC presented its new annual flagship publication, the SME Competitiveness Outlook 2015. This year’s theme was: Connect, Compete, and Change for inclusive growth. The report contains rich data for trade and investment institutions, and investors.

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      ITC 2015 Working Papers

      In 2015, ITC launched its new Working Papers series. The first set of working papers focus on SME competitiveness, trade and development.

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      SMEs and Global Markets: The Missing Link for Inclusive Growth, March 2015

      At this ITC policy debate first findings of the forthcoming ITC SME Competitiveness Outlook were presented to the Geneva based policy and trade expert community as part of ITC’s consultation exercise on the forthcoming flagship publication.

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      SME Competitiveness, Trade and Development Workshop, March 2015

      In preparation for the launch a new flagship publication on SME Competitiveness, ITC organized a workshop where the authors of the SMEs, Trade and Development Series presented their initial findings. You can find more information including their presentations here.

  • SME Competitiveness Outlook 2016

    smeco 2016

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