A new set of ITC technical papers on Biotrade and the North American Market provides small and medium sized enterprises with guidance on accessing this exciting market. The first paper provides a detailed overview of the market, whilst the other two papers address two key compliance problems for exporters to the United States market, namely claims about natural products and labelling.
The North American Market for Natural Products: Prospects for Andean and African Products (2012). Available in English. This technical paper provides an overview of the market including a description of products, prices and distribution channels, as well as requirements for access in terms of regulations, standards, product presentation and application forms.
Claim Statements for Natural Products: The United States Market, (2011). Available in English and Spanish. This technical paper provides exporters of natural products with detailed guidance on the types of statements they can make when marketing a finished natural product e.g. claims that a product promotes health, can combat disease, or is cleansing.
Labelling of Natural Products: The United States Market, (2011). Available in English and Spanish. Labelling products correctly is an essential requirement to sell natural products in the United States consumer market. This technical paper provides easy-to-follow guidance on the basic labelling requirements for finished natural product and sustainability certification.