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Market analysis tools

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    Most of the content in the International Trade Centre’s (ITC) Market Analysis Tools is free for all users. ITC has developed five online tools – Trade Map, Market Access Map, Investment Map, Trade Competitiveness Map and Standards Map – that collectively help improve transparency in international trade. The tools enable companies and trade support institutions to identify export and import opportunities and compare market-access requirements, and they help policymakers monitor national trade performance and prepare for trade negotiations. To access the tools register at the portal.


    • Overview

      The Market Analysis Tools portal is the access point to one of the world’s largest databases on trade statistics, tariff data, foreign direct investment data and voluntary standards. To help users make the most of the tools, ITC offers an online training course free of charge, and makes available user guides in different languages, as well as information about subscription options and terms and conditions.

    • Trade statistics

      Understanding the structure and evolution of international markets is essential for both firms and trade support institutions. Firms seeking opportunities to diversify products, markets and suppliers, and trade support institutions setting priorities for trade promotion, sectoral performance, partner countries and trade-development strategies must have detailed statistical information on international trade flows to effectively utilize resources.

    • Tariffs and market requirements

      Improving transparency in the market-access conditions that countries face and impose worldwide is important for developing countries’ exporters, trade support institutions and policymakers. Market Access Map is an interactive analytical web application developed by ITC to address this need. Users in developing countries and territories can access the application for free, while users in developed countries and territories can register for a limited free-trial period or subscribe for longer access.

    • Foreign direct investment data

      Investment Map is a web-based tool that helps investment promotion agencies assess which sectors in their countries have attracted foreign direct investment (FDI) and it assists them in the process of prioritizing sectors for investment promotion. It also helps those agencies identify competing countries and the most active investing countries in specific sectors.

    • Voluntary standards

      Trade for Sustainable Development (T4SD) is ITC’s partnership-based programme that provides comprehensive, verified and transparent information on voluntary sustainability standards through Standards Map. The main objective of T4SD is to strengthen the capacity of producers, exporters, policymakers, and private and public buyers to participate in more sustainable production and trade.

    • Market analysis studies

      ITC conducts customized market analysis studies to support trade support institutions and policymakers with export potential assessment.

    • Capacity building in market analysis

      ITC provides a range of face-to-face and web-based capacity building programmes in market analysis and research that support companies, trade support institutions and governments in developing countries. Training content is tailored to the particular needs of the beneficiary.

  • Online training

    Learn how to use ITC's market analysis tools in our free self-guided training platform.

    Access the training platform
  • Market analysis tools

    Start using ITC's tools now. New users need to register.

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