Training for Exporters
ITC’s Export Marketing and Branding training programmes are designed for small business owners and managers in developing countries, specifically those who have little or no experience exporting.
A comprehensive programme covers the conceptual foundations, analytical frameworks, planning processes and operational techniques of the export marketing process. Workshops and training materials are designed to transmit practical approaches across the range of marketing activities. Programmes can be tailored to different audiences, export experiences and sectors.
The programme consists of six core modules for entry level exporters. They are shown below in the Export Marketing Planning process diagram. These modules provide a fundamental knowledge of marketing and branding.
For intermediate and advanced exporters, supplementary modules include niche market strategies, channel management, pricing strategies and strategic portfolio management.
In addition, a special series of E-Marketing modules are available.
- Internet Marketing
- E-Commerce Strategies
- E-Marketplaces
- Marketing Music Online
New modules are being developed regularly in response to audience and sector needs.
For more information about ITC’s Export Marketing & Branding trainings, please contact us.