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Barry Callebaut and Prova to launch joint project empowering vanilla farmers

  • Barry Callebaut and Prova to launch joint project empowering vanilla farmers

    by Market Insider

    Wednesday, 21 Sep. 2016

    Barry Callebaut, the world´s leading producer of high-quality chocolate and cocoa, and Prova, one of the world´s premier manufacturers of vanilla extracts and flavors, are joining forces to launch a novel project in Madagascar. The aim is to diversify and stabilize revenues of vanilla farmers through the introduction of cocoa farming.

    With additional services, the project will also increase levels of vanilla curing at the farm level and support the adoption of Good Agricultural Practices (GAP). The joint project activities will improve the livelihoods of the vanilla farmers located in the district of Bemanevika. Sava. In return, the activities are playing an important role in Barry Callebaut’s and Prova’s efforts to extend the sourcing of sustainable vanilla and cocoa. 

    To accomplish this, Barry Callebaut will apply its long-standing cocoa expertise in association with Prova’s local vanilla know-how, creating synergies on the ground for the benefit of the local vanilla farmers. Both Barry Callebaut and Prova will fund and support local communities through social, health and education programs.
    IDH, the Sustainable Trade Initiative, will support Barry Callebaut’s and Prova’s project with professional consulting services as well as financing.The project will run over the next five years. First results regarding the newly introduced cocoa production are expected after three years. 

    Alessandra Ognibene-Lerouvillois, Chief Sustainability Officer at Prova, on the novel project: “The cocoa and vanilla synergy is an ancient love-story that dates back to the Aztecs, thousands of years ago. Witnessing this marriage in the field, helping farmers to improve their livelihoods is a big achievement.
    We are excited to embark on this journey with Barry Callebaut. Together, we will initiate the cultivation of cocoa! Our objective is to enable the planters to become stakeholders in their own development, take ownership of these projects and ensure their longterm sustainability. All our efforts are working towards this goal.” 

    Oliver von Hagen, Sustainability Manager Global Sourcing at Barry Callebaut, commented: “We are very happy to partner with Prova on this exceptional project. Vanilla is a key ingredient for us when making chocolate. This project will support farmers in being prepared for a less favorable future vanilla market.

    It also helps us as a company, securing a significant amount of our vanilla 1 Located in the SAVA region, the main vanilla growing area in Madagascar. 2 For example: Koba Project, through which an enriched flour known for its nutritional content is supplied to students so they have more energy as well as can concentrate and perform better at school; Mobile Library Project, where Barry Callebaut and Prova reach out to more than 400 children in the community to support their creativity opening up a new world of possibilities. 2/3 needs from a sustainable source.

    We are also very pleased that IDH fully supports our intentions and work on the ground. Altogether, this will complement and strengthen the efforts of the Sustainable Vanilla Initiative where we also are an active member.” 

    Jan Gilhuis, Senior Program Manager at IDH, added: “This is a unique and promising collaboration of experienced supply chain partners, bringing joint investments and technical knowledge on two distinct and valuable commodities together in the promotion of farm income diversification and sustainable farming." 


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