Executive Summary

The executive summary will be written after having finished your business plan. It should give an overview of:

· What do you intend to do? (business idea)

· Who are you? (foundation team)

· Why do you intent to do it? (need)

· What are your objectives and planned outcomes? (where do you want to be in 3 – 5 years)

· How will you do it? (marketing, people, finance)

· When will you do it? (time plan)

$image\templates.gif$ Develop your Executive Summary with the help of the attached worksheet.

(Adapted from original source: American Express Small Business Network)