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Resource requirements
ITC can advise the Counterpart organisation and Coordinator about the cost
of using Discover the first time and on subsequent occasions. We can help
with building a
budget and on how to encourage resource contributions from the business
community and other stakeholders. The following people each play a key role
in evaluating processes, and building the final Action plans:
Discover - Support structure

In-country resources
Coordinator
The Coordinator is a key individual in the success of value chain diagnosis
and action planning. He or she must be seen
to be independent of stakeholder interests. The Coordinator is responsible
for organising and managing the entire process and workshop, including
communications and reporting to the participants, counterpart organisation, stakeholders, and
ITC. He or she provides the day-to-day operations leadership to keep the
process on track, maintain the quality of the work and engages stakeholders
to contribute.
To accomplish these tasks the Coordinator will be briefed and coached by ITC in the
Discover process
and may be further supported through the ITC web site, and a coach on the
Discover team in
ITC. Coordinators are often selected from a trade support organisation where this
kind of problem-solving or business development work forms part of their
normal responsibilities. An
administrative assistant may be needed to support the Coordinator, whose
duties will demand about 1 work month of time and for which he or she may
be paid by a project if the work falls outside their normal duties.
Counterpart organisation
A trade support organisation that can provide administrative, information
and facilities back-up to the Coordinator and can “host” the
Discover process for future use.
Stakeholders
All people that are implicated and involved in, or affected by, the eventual
Action plan
are called stakeholders. The Coordinator must identify at the start those
stakeholders whose support is essential to the successful development of an
Action plan and its implementation. These key stakeholders should attend the initial
consultation and briefing meeting.
Participants
The stakeholders who actually take part in the Discover workshop are called
“Participants”. These people should either be decision-makers in their own
organisations, business owners or technical specialists. They should each
represent a stage of the value chain or process that is being examined; such as: producers, manufacturers, suppliers,
exporters, business and trade support organisations (freight forwarders,
logistics, inspection, finance, packaging and quality institutions), and
government agencies (customs, port authorities and involved ministries).
Because the emphasis in the workshop is on participants finding solutions
for themselves the diversity, enthusiasm and competence of the participants
is really important to the quality of the final outputs. A participant in
the Discover process commits to contribute his or her knowledge and
experience of the sector for a minimum of 5 working days over 2 months, by:
> Providing information and data
about the sector from their own knowledge – but not about their own
organisation’s
competitiveness secrets
> Joining in, and contributing to, activities with a group of people around
a table in the workshop and in plenary debate
> Joining one of the short-term working groups to investigate
and follow-up on specific
issues.
External resources
ITC inputs, process and technical specialists
ITC assists country counterparts overall with technical market information,
process guidance and coaching support focusing on six key areas:
> Advice at the start on what to do, how to adapt
and use Discover to suit the application
> A consultation and briefing for the Coordinator
and key stakeholders
> Transfer of the Discover Handbook, distance
coaching on call, organisational and process support and records back-up
for the Coordinator
> ITC international consultant specialists
providing: process guidance and co-facilitation of a workshop, information
on markets, value chain operations
and requirements, review of outputs and evaluation of action plans
(according to
needs and available funds)
> ITC missions to co-facilitate the workshop with
the Coordinator
> Process quality monitoring and technical review
of all work outputs and results
ITC specialists may travel to the country 3 or 4 days before the workshop to
consult with the Coordinator and visit stakeholders.
Other resource collaborators & implementing partners
Development agencies and banks, donors, buyers, government extension
services, NGO’s and others may be invited to participate in the
workshop or provide technical inputs during the value chain performance
evaluation or action planning.
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