Defining Your Business

Understanding Your Market	Assessing Your Institution	Defining Your Strategies
Understanding the macro environment Understanding your target group Understanding your target market size Understanding your competitors  >> Synthesis   Oopportunities - threats matrix	Assessing your organization Assessing your resources Assessing your marketing Assessing your programmes/services  >> Synthesis   Strengths - weaknesses matrix	Vision statement Mission statement Institutional objectives  >> Synthesis   SWOT Matrix Generic strategies Opportunity Boxes

 Managing Your Institution

Business Planning	Implementing: Key Areas	Controlling
Business Description Operations Plan Marketing plan: programmes/services Marketing plan: price Marketing plan: promotion Marketing plan: delivery/place Human resources plan Financial plan: cash-flow forecas tFinancial plan: budget forecast Financial plan: balance sheet forecast Risk analysis Action plan  >> Synthesis   Complete business plan template	Consultant agreement incl. invention clauses Request for permission to use copy righted materials Reproduction agreement for copy righted materials Memorandum of understanding - Quality Management for Associations: A Practical Guide to ISO 9000 Memorandum of understanding List of partnership agreements Employee performance appraisal	Evaluating the Board of Directors Evaluating the business planning process Evaluating the financial activities Evaluating the fundraisingactivities Evaluating the HR management

 Delivering Your Programmes

Programme Planning	Delivering Key Areas	Evaluating
Programme description Programme marketing plan HR plan Budgeting & Pricing Programme cash-flow forecast Planification of indicators Work plan  >> Synthesis   Programme / Project Document	Project Proposal Event organization checklist - Development of a sales policy	Programme or Project Report Programme evaluation report    >> Synthesis   -