Tips for Creating Logos

(© Alter, S., “Managing the Double Bottom Line: A Business Planning Guide for Social Enterprises”, Save The Children, Washington, 1999)

• A logo is a visual picture that reminds people of who your organization is and what it does.
• Logos can be abstract.
• Don’t try to tell a complicated story with a logo; keep it simple (it needs to be easily reproducible/printable).
• Logos should use symbols that are easy to remember and recognize.
• Put the name of your organization under your logo to reinforce identification.
• Keep in mind that colours, shapes and symbols have different meanings in different cultures.
• Do your research in order to assess if other organizations are using a similar logo or not.
• Employ a graphic designer or use a computer program to help create a logo.