Defining Your Strategies

This part of the Briefcase will guide you through the final but most decisive part of your business definition. You will need to use the knowledge that you gained in “Analysing your Market” and “Assessing your Institution” in order to develop or review your institution’s overall vision and purpose of existence that are further translated into institutional objectives.

The development of meaningful and motivating objectives is a milestone in institution management. Everything the institution envisages and does in the future should help achieve the objectives.

Once the objectives are set, the institution management needs to lie down the institutional strategies. This is how the institution will achieve the objectives. The institutional strategies will guide the management team and all staff in their planning, decision making, doing and evaluating.