Your institution needs to actively promote its programmes and services in order to make your target audience and donors aware of what you offer and what you want to achieve. Your institution will need to focus its promotional activities on its very specific target group(s) and interested “communities” in order to use the available funds in the most cost-effective way.
The more you focus on the benefits of the target group(s) and decision takers, the better the impact of your promotional activities.
Besides Internet Marketing which is powerful for promoting institutions and their programmes, we consider the following means as especially interesting for promoting your programmes and services.
IFurther reaching information and know-how on promotion
can be found on the following web site: www.learndirect-business.co.uk/factsheets
