in recent years, the Internet has developed into an important promotional instrument and a potent business platform, especially for service providers in the area of tourism, training, consulting, research, etc. Although you will certainly need to use traditional promotional materials and activities - like brochures, posters, direct mail, participation in fairs & conferences, etc. - it might be very interesting if not inevitable for your institution to get started with Internet marketing.
The major advantages of Internet marketing are:
- efficiency (cost and time savings),
- easy and cheap up-date of information and
- 24-hours client access from around the world. (The effectiveness of Internet marketing activities depends on your clients' access to the Internet and their willingness to make use of it.)
Internet Marketing includes such things as having a web site, having e-business facilities on your web site (ordering of training materials, registering for courses, online counseling, online payment, etc.) producing an e-mail newsletter, organizing and participating in e-discussions and placing advertisements on your institution’s web site as well as on the web sites of your partners, sponsors, etc.
We will further explore the following Internet marketing instruments:
