In this core part of your business plan you will explain the main programmes and services you plan to offer. Your programmes and services will have to respond to the specific needs of the target group(s) that you have identified through your market analysis activities (see "Understanding your Market").

The description should contain the following elements:

• Name/title of the programme / service
• The target group of the programme / service
• The objective of the programme / service
• Description of the programme / service
• The expected result or output