The marketing plan is a centre piece of the Business Plan and it is the logical suite of what we have discussed in "Defining your Business". The other parts of the Business Plan describe how the institution "produces" its programmes and services and which resources it needs to do so.
The components of the marketing plan can be described as the "4 P's":
The institution’s management team will have to decide on how the "4 P's" will be used in order to achieve the institution’s mission and objectives.
You can assess the relevant know-how (incl. Examples,
Tips and Work Sheets) on each individual component of
the "4P's" by clicking on the respective area
depicted in Graph.
