e Template - description - Briefcase
Introduction
 Who is the Guide for?   |   Objective of the Guide?   |   How to use this Guide? 
Defining Your Business
 Understanding Your Market   |   Assessing Your Institution   |   Defining Your Strategies 
Managing Your Institution
 Business Planning   |   Implementing: Key Areas   |   Controlling 
Delivering Your Programmes
 Programme Planning   |   Delivering Key Areas   |   Evaluating 
CD Map
Useful links
Worksheets
 - Vision  
 - Mission  
 - Objectives  
 >> Synthesis  
     -SWOT Matrix
     -Generic Strategies
     -Opportunity Boxes
Description
Tips
Examples
Worksheets

The "Opportunity Boxes" framework helps your institution to identify four possible strategies through the combination of selling existing or new programmes/services to present or new markets. The four resulting strategies are called: Market Penetration, Market Development, Programme/Service Development and Diversification.

Printable version
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