Introduction
 Who is the Guide for?   |   Objective of the Guide?   |   How to use this Guide? 
Defining Your Business
 Understanding Your Market   |   Assessing Your Institution   |   Defining Your Strategies 
Managing Your Institution
 Business Planning   |   Implementing: Key Areas   |   Controlling 
Delivering Your Programmes
 Programme Planning   |   Delivering Key Areas   |   Evaluating 
CD Map
Useful links
Worksheets
 - Vision  
 - Mission  
 - Objectives  
 >> Synthesis  
Description
Tips
Examples
Worksheets
The mission statement makes the vision more concrete. A well-conceived mission statement defines the fundamental, unique purpose of the institution (why does it exist?). The mission statement should only comprise a few sentences and summarize the following:
  • who you are?
  • what you do?
  • why?
  • for whom?
  • how you do it?
Printable version
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