The target market is the part (segment) of the total market that corresponds to your target group(s). For example, if your target group for training are "managers of export ready and exporting SMEs in the manufacturing sector of country x", then the total market is the management training market of country x. The target market is the segment of "management training for exportoriented SMEs in the manufacturing sector of country x"

The target market size quantifies the potential business volume of the target market. This can be expressed in number of potential clients (e.g., number of managers, number of enterprises), number of service & programme hours demanded or money value of the total demand. The target market size therefore determines the maximum potential demand for your programmes and services. Your institution will hold a certain % of this target market size (e.g. 10 % of all manufacturing SME management training programmes demanded in 2004 were delivered by your institution, 15 % of all manufacturing SME managers trained in 2004 in country x have been clients of your institution)