<?xml version="1.0" encoding="utf-8"?><rss version="2.0"><channel><title>Marketing and branding - RSS Feed</title><link>http://www.intracen.org//layouts/RSSFeed.aspx?id=48876</link><description /><item><title>Lesotho’s trade minister visits ITC</title><description>The International Trade Centre (ITC) on Tuesday 20 November received a delegation from the Kingdom of Lesotho to its Geneva headquarters to discuss with representatives of ITC’s senior management past and future cooperation to improve the country’s export...</description><link>http://www.intracen.org/news/Lesotho’s-trade-minister-visits-ITC/</link><pubDate>11/26/2012 7:26:57 AM</pubDate></item><item><title>IA84 WIPO/ITC: Branding Methodology and Tools for Value Creation</title><description>ITC project</description><link>http://www.intracen.org/projects/wipo-itc-branding-methodology-and-tools-for-value-creation/</link><pubDate>11/16/2012 4:00:23 AM</pubDate></item><item><title>Can rooibos tea make it in Chinese Taipei and the UAE?</title><description>In the framework of ITC’s NTF II project supporting the export competitiveness of Rooibos tea in South Africa, two public relations (PR) companies have been brought on board help to kick off a six-month campaign to build a profile for the tea in Chinese...</description><link>http://www.intracen.org/news/Can-rooibos-tea-make-it-in-Chinese-Taipei-and-the-UAE/</link><pubDate>10/19/2012 10:59:34 AM</pubDate></item><item><title>Q&amp;amp;A – Exploring new horizons: Moroccan SME trades up</title><description>Although the greatest barriers to trade in Morocco are similar to those any small- and medium-sized enterprise (SME) would face in a developing economy, the country has a dynamic economy. In the World Bank’s 2012 Doing Business Report, Morocco shot up...</description><link>http://www.intracen.org/article/QampA-–-Exploring-new-horizons-Moroccan-SME-trades-up/</link><pubDate>09/25/2012 8:17:15 AM</pubDate></item><item><title>Trade-analysis training for Peruvian professionals</title><description>Researching and analysing export markets were the topics of two recent ITC-led workshops in Peru, targeted at professionals working on trade support. The first workshop, which took place in Tarapoto on 30 May-1 June, looked how to gather and analyse...</description><link>http://www.intracen.org/news/Trade-analysis-training-for-Peruvian-professionals/</link><pubDate>07/25/2012 10:47:35 AM</pubDate></item><item><title>Women need equal access to resources and opportunities</title><description>‘We must accelerate our efforts to achieve gender equality and the empowerment of women through development programmes grounded in country priorities, recognising that gender equality and women’s empowerment are critical to achieving development results.’...</description><link>http://www.intracen.org/news/Women-need-equal-access-to-resources-and-opportunities/</link><pubDate>07/11/2012 12:28:14 PM</pubDate></item><item><title>Buyer-seller partnerships to boost Senegal’s mango exports</title><description>NTF II's Senegal team is stepping up efforts to build stronger relationships between Senegalese mango producers and European importers. The aim of this effort is to establish so-called development partnerships that move beyond opportunistic transactions....</description><link>http://www.intracen.org/news/Buyer-seller-partnerships-to-boost-Senegal’s-mango-exports/</link><pubDate>07/10/2012 11:20:28 AM</pubDate></item><item><title>Hands-on approach helps to increase skills of Uganda’s farm associations</title><description>The Steering Group of ITC’s NTF II Uganda project on 4-6 June visited farmers’ associations and farms in the country to get a first-hand experience of how the project is developing. The Steering group also met the projects partner organizations, the...</description><link>http://www.intracen.org/news/Hands-on-approach-helps-to-increase-skills-of-Uganda’s-farm-associations/</link><pubDate>07/09/2012 9:14:00 AM</pubDate></item><item><title>Adding more dazzle to Mexican jewellery</title><description>More than 70 participants from women business enterprises (WBEs) took part in a recent ITC workshop in Mexico City on design techniques for the jewellery sector. As part of the three-day workshop, which was held on 21-23 May in cooperation with Fondo...</description><link>http://www.intracen.org/news/Adding-more-dazzle-to-Mexican-jewellery/</link><pubDate>06/26/2012 12:09:50 PM</pubDate></item><item><title>Tunisia’s textile industry needs to diversify and expand</title><description>Tunisia’s textiles and clothing industry needs to diversify its products and move beyond its main current markets and look instead at export opportunities in, eastern Europe, the Middle East, Scandinavia and sub-Saharan Africa. That was one of the main...</description><link>http://www.intracen.org/news/Tunisia’s-textile-industry-needs-to-diversify-and-expand/</link><pubDate>06/20/2012 10:16:27 AM</pubDate></item><item><title>Tunisia&amp;#39;s organic-food exporters target Gulf market</title><description>Starting a revolution is one thing, ensuring that it leads to change for good is another. While most Tunisians are preoccupied in ensuring that the uprising that they started in December 2010 and later spread to the wider Arab world, there are different...</description><link>http://www.intracen.org/news/Tunisia39s-organic-food-exporters-target-Gulf-market/</link><pubDate>06/13/2012 11:21:35 AM</pubDate></item><item><title>Assessing training needs of micro producers in Kenya</title><description>A mission to Nairobi, Kenya, was organized on 5-9 March 2012 to assess the training needs of micro producers participating in ITC’s 'Poor Communities and Trade Programme' (PCPT). In-depth needs of micro producers were assessed in the areas of management,...</description><link>http://www.intracen.org/news/Assessing-training-needs-of-micro-producers-in-Kenya/</link><pubDate>06/06/2012 9:51:34 AM</pubDate></item><item><title>ITC team analyzes the brand “Bangladesh”</title><description>While Bangladesh is recognized as a growth-oriented, high-potential economy, the image of the country abroad lacks positive...</description><link>http://www.intracen.org/news/ITC-team-analyzes-the-brand-“Bangladesh”/</link><pubDate>04/02/2012 11:19:31 AM</pubDate></item><item><title>Committing to quality in Kyrgyzstan</title><description>At a plant in the North-East of Kyrgyzstan’s capital Bishkek, a 20-minute ride from the city centre over potholed roads, 23-year-old Bakhtiyar Kudakeldiev works as a water bottling operator. He does not know it, but he benefits from an ITC programme...</description><link>http://www.intracen.org/article/Committing-to-quality-in-Kyrgyzstan/</link><pubDate>03/30/2012 9:40:56 AM</pubDate></item><item><title>Where art meets global development</title><description>Many small and developing countries have a rich cultural heritage and a living tradition of craftsmanship that their populations can draw on when creating artisanal products that will appeal to buyers abroad. Growing commercialization of the arts has...</description><link>http://www.intracen.org/article/Where-art-meets-global-development/</link><pubDate>03/30/2012 4:44:31 AM</pubDate></item><item><title>ITC and Egypt Ministry of Industry and Foreign Trade (MIFT) develop roadmap for better foothold in e-commerce</title><description>Egyptian exporters often struggle to take advantage of the broad range of opportunities presented by e-commerce. On 17 January, an ITC team took part in a workshop to address this problem...</description><link>http://www.intracen.org/news/ITC-and-Egypt-Ministry-of-Industry-and-Foreign-Trade-MIFT-develop-roadmap-for-better-foothold-in-e-commerce/</link><pubDate>01/23/2012 5:08:54 AM</pubDate></item><item><title>Workshop on web marketing increases reach of Algerian businesses</title><description>On the 14 and 15 January, ITC's Enhancing Arab Capacities for Trade (EnACT) Programme, in partnership with the Ghardaia Chamber of Commerce, held a two day workshop for young entrepreneurs on web marketing for trade in the city of Ghardaia, 600 km South of Algiers...</description><link>http://www.intracen.org/news/Workshop-on-web-marketing-increases-reach-of-Algerian-businesses/</link><pubDate>01/18/2012 6:11:18 AM</pubDate></item><item><title>Sweet success: three years after ITC’s intervention, fruit processer’s exports are up fourfold</title><description>Kyrgyz dried-fruit entrepreneur Akhtiyam Koshveev hoped that a Moscow trade fair he attended in 2007 would land him a few new clients. It landed much more: business contacts he made at the Prodexpo fair have enabled him to quadruple his production and...</description><link>http://www.intracen.org/news/Sweet-success-three-years-after-ITC’s-intervention-fruit-processer’s-exports-are-up-fourfold/</link><pubDate>01/13/2012 3:59:59 AM</pubDate></item><item><title>Empowering Zambian farmers through South-South cooperation</title><description>Cotton is one success of Zambia’s turn towards a market economy and offers a powerful tool for poverty reduction. Until recently, the industry had been dominated by the foreign-owned private sector that dictated prices and marketing arrangements for...</description><link>http://www.intracen.org/article/Empowering-Zambian-farmers-through-South-South-cooperation/</link><pubDate>12/08/2011 11:10:42 AM</pubDate></item><item><title>Art Atlas: A dream that came true</title><description>The story of Art Atlas Peru is proof that shrewd business and a commitment to social welfare can go hand in hand. Art Atlas Peru is an ecological and socially driven enterprise that produces sweaters and cardigans from the highest quality natural fibres,...</description><link>http://www.intracen.org/article/Art-Atlas-A-dream-that-came-true/</link><pubDate>12/08/2011 10:36:49 AM</pubDate></item><item><title>Kyrgyz clothing exports grow 17% in Jan-Oct  period; ITC&amp;#39;s role acknowledged</title><description>Exports by clothing companies in Kyrgyzstan increased by $20
million in the first ten months of 2011, according to figures released by the
country’s statistics office earlier this week. This is double last year’s
growth rate, a welcome news to a...</description><link>http://www.intracen.org/news/Kyrgyz-clothing-exports-grow-17-in-Jan-Oct--period-ITC39s-role-acknowledged/</link><pubDate>11/30/2011 11:41:39 AM</pubDate></item><item><title>Value creation and purchasing strategy</title><description>Increasingly, as European manufacturers face fierce competition from new Asian sources, suppliers are looked to as sources of competitive advantage. This article discusses the strategic role that differentiated purchasing and supply management represents...</description><link>http://www.intracen.org/article/Value-creation-and-purchasing-strategy/</link><pubDate>10/27/2011 8:41:42 AM</pubDate></item><item><title>Leveraging brand assets to optimize value creation at source</title><description>ITC project</description><link>http://www.intracen.org/Leveraging-Brand-Assets-to-Optimize-Value-Creation-at-Source/</link><pubDate>10/19/2011 8:51:43 AM</pubDate></item><item><title>Agri-business creating export value in Uganda and Senegal</title><description>Developing
business in commodities such as coffee or tea or in fresh fruit and vegetables
represents great potential for growth and employment in Africa. The challenge
for these sectors lies in effective and efficient exporting to the right
markets....</description><link>http://www.intracen.org/article/Agri-business-creating-export-value-in-Uganda-and-Senegal/</link><pubDate>09/28/2011 8:51:46 AM</pubDate></item><item><title>Caribbean artisans receive training to take on export markets</title><description>Artisans from the Caribbean will showcase their products in Santo Domingo at an event designed to expose their companies to international markets. The Design Caribbean trade show, which will be held September 1 – 4, 2011, is the culmination of...</description><link>http://www.intracen.org/news/Caribbean-artisans-receive-training-to-take-on-export-markets/</link><pubDate>08/29/2011 10:47:27 AM</pubDate></item><item><title>ITC’s Modular Learning System in Supply Chain Management - Global professional Training and Certification for Greater Competitiveness</title><description>In a market where customers are more demanding than ever and resources are 
scarce, achieving excellence in the supply chain is increasingly challenging. 
With the mandate to provide technical cooperation in the area of international 
trade promotion...</description><link>http://www.intracen.org/article/ITC’s-Modular-Learning-System-in-Supply-Chain-Management---Global-professional-Training-and-Certification-for-Greater-Competitiveness/</link><pubDate>07/13/2011 5:45:13 AM</pubDate></item><item><title>Regional Trade for Global Gains - ITC’s EnACT Programme Connects Moroccan Leather Goods to European Buyers</title><description>An ITC technical assistance programme in the Middle East and North Africa is 
developing links to European fashion markets and at the same time building 
skills and employment opportunities for women and youth. In Morocco, the EnACT 
programme is...</description><link>http://www.intracen.org/article/Regional-Trade-for-Global-Gains---ITC’s-EnACT-Programme-Connects-Moroccan-Leather-Goods-to-European-Buyers/</link><pubDate>07/13/2011 4:25:02 AM</pubDate></item><item><title>Wines of Chile - Sustainability Program</title><description>Under the umbrella of Vinos de Chile, the Chilean wine industry identified 
the need to strengthen the sustainability of the country’s wine sector. In May 
2010, the association’s technical branch, Consorcios del Vino, launched the 
Wines of Chile...</description><link>http://www.intracen.org/article/Wines-of-Chile---Sustainability-Program/</link><pubDate>07/11/2011 11:46:06 AM</pubDate></item><item><title>Case Study: Brunei - Brunei&amp;#39;s New Agro Technology Park in the Global Value Chains</title><description>The interdependence of the global economy and the increasing reliance of 
businesses on global value chains have been underlined by the economic pressures 
generated by the global financial crisis. In the wake of the crisis, there is 
scope for governments...</description><link>http://www.intracen.org/article/Case-Study-Brunei---Brunei39s-New-Agro-Technology-Park-in-the-Global-Value-Chains/</link><pubDate>07/11/2011 11:37:10 AM</pubDate></item><item><title>SustainabiliTEA - Value in Partnership</title><description>A collaboration between the Rainforest Alliance,
Unilever and the Kenya Tea Development Agency is changing the global
tea industry.In December 2009, for the first time, a group of 12,500 smallholder
tea farmers achieved Rainforest Alliance certification...</description><link>http://www.intracen.org/article/SustainabiliTEA---Value-in-Partnership/</link><pubDate>07/05/2011 9:47:35 AM</pubDate></item><item><title>Tropical Fruits and Vegetables in China: Market overview</title><description>&lt;p&gt;Tropical Fruits and Vegetables in China: Market overview China is the world’s top fruit and vegetable producer, with vegetable outputs alone totalling 49% of global output. The Chinese market for tropical fruits and vegetables is set to keep on growing at a steady pace in the near future. For least developed cou&lt;/p&gt;</description><link>http://www.intracen.org/Tropical-Fruits-and-Vegetables-in-China-Market-overview/</link><pubDate>06/09/2011 5:31:20 AM</pubDate></item><item><title>Silk Review 2001: A Survey of International Trends in Production and Trade. - 6th Ed.</title><description>&lt;p&gt;Silk Review 2001: A Survey of International Trends in Production and Trade. - 6th Ed. Survey of world production and trade of silk, silk yarn, silk fabrics and silk clothing - provides overview of production, international trade, consumption, generic promotion of raw silk and various silk products; examines ef&lt;/p&gt;</description><link>http://www.intracen.org/Silk-Review-2001-A-Survey-of-International-Trends-in-Production-and-Trade---6th-Ed/</link><pubDate>05/03/2011 5:35:36 AM</pubDate></item><item><title>Overview of World Production and Marketing of Organic Wild Collected Products</title><description>&lt;p&gt;  Overview of World Production and Marketing of Organic Wild Collected Products 
 The demand for organic wild collected products is significant. Products for 
direct food consumption, such as berries, nuts, mushrooms and a large number of 
herbs are the main items. This publication discusses terminology used in wild&lt;/p&gt;</description><link>http://www.intracen.org/Overview-of-World-Production-and-Marketing-of-Organic-Wild-Collected-Products/</link><pubDate>05/02/2011 11:51:31 AM</pubDate></item><item><title>International Craft Trade Fairs: A Practical Guide</title><description>&lt;p&gt;International Craft Trade Fairs: A Practical Guide Covers how to identify, select, budget, and plan participation in international craft fairs. It: discusses advantages of such fairs deals with product and stand design product costing and pricing promotional operations and material &lt;/p&gt;</description><link>http://www.intracen.org/International-Craft-Trade-Fairs-A-Practical-Guide/</link><pubDate>05/02/2011 10:57:42 AM</pubDate></item><item><title>Marketing Crafts and Visual Arts: The Role of Intellectual Property – a Practical Guide</title><description>&lt;p&gt;Marketing Crafts and Visual Arts: The Role of Intellectual Property – a Practical Guide This guide deals with the relationship between the successful marketing of crafts and visual arts, and the appropriate use of intellectual property (IP) system instruments. It: identifies situations where obtain&lt;/p&gt;</description><link>http://www.intracen.org/Marketing-Crafts-and-Visual-Arts-The-Role-of-Intellectual-Property---a-Practical-Guide/</link><pubDate>05/02/2011 10:52:17 AM</pubDate></item><item><title>Ethical Fashion: Quality control in Africa Community Projects</title><description>In East Africa, an ITC Ethical Fashion project is demonstrating that international quality and standards can be met, even in the most remote and impoverished communities.</description><link>http://www.intracen.org/Ethical-Fashion-Quality-Control-in-Africa-Community-Projects/</link><pubDate>02/24/2011 6:43:27 PM</pubDate></item><item><title>Closing the Gap: Quality and standards in ethical supply chains</title><description>Gap Inc. is one of the world's largest clothing retailers. It is also an industry leader in ethical sourcing and supply chain management through a social responsibility programme that advocates human rights as an essential component of quality and standards management.</description><link>http://www.intracen.org/Closing-the-Gap-Quality-and-Standards-in-Ethical-Supply-Chains/</link><pubDate>02/24/2011 6:42:58 PM</pubDate></item><item><title>Fairtrade: New business model taps markets in the South</title><description>With the emergence of new markets in the South, Fairtrade Labelling Organizations International's standards are adapting to become more than a doorway to export markets in the North.With the continuing shift in economic activity from developed to developing countries, the trend towards consumer growth in emerging markets requires transnational corporations to rethink the way they do business in the South. Fairtrade Labelling Organizations (FLO) International sees these global changes as an opportunity to introduce its international social certification system to consumer markets in the South.</description><link>http://www.intracen.org/Fairtrade-New-Business-Model-Taps-Markets-in-the-South/</link><pubDate>02/24/2011 6:42:41 PM</pubDate></item><item><title>Voluntary standards in developing Countries: The potential of voluntary standards and their role in international trade</title><description>The importance of voluntary standards has grown in recent years, contributing to higher growth rates in international trade, especially in agricultural products, than achieved in many more traditional markets. The advantages of complying with particular standards need to be carefully assessed to see whether significant gains are obtainable.</description><link>http://www.intracen.org/Voluntary-Standards-in-Developing-Countries-The-Potential-of-Voluntary-Standards-and-their-Role-in-International-Trade/</link><pubDate>02/24/2011 6:40:58 PM</pubDate></item><item><title>CARIFORUM Creative Industries Promotion</title><description>&lt;p&gt;CARIFORUM Creative Industries Promotion 2010-09-15 2011-09-30 one I983 true &lt;/p&gt;</description><link>http://www.intracen.org/layouts/three-column.aspx?pageid=49080&amp;id=1443</link><pubDate>12/07/2010 12:15:17 PM</pubDate></item></channel></rss