Western and Central Africa
Eastern and Southern Africa
Eastern Europe and Central Asia
Better strategies and improved capabilities are worthwhile if enterprises can sell more of their goods and services at a better price and in a sustainable manner.
The Export Marketing Activation services enable enterprises to build linkages to markets: covering branding, promotion and sales, and solutions for selling through online channels.
The goal is to ensure a return on investment for improvements made in the enterprise by finding and motivating customers to purchase goods and services.
What do professional buyers and consumers really want?
What are their buying behaviours?
What awareness and perception do they have about available products and services?
Customers+ provides a series of tools and approaches that place the customer at the centre of marketing and branding strategy.
How can the presentation of products and services be improved in order to become compelling to international customers?
Brand+ takes enterprises through all the steps of conceiving and implementing brand design and marketing communications.
What can be done to improve the awareness and perception of buyers?
How does the product find its way to the shelf, and convince the consumer to choose it?
What is the best way to target investment into promotion?
What are the best techniques to negotiate with buyers?
Promotion+ helps enterprises from developing countries to implement sales strategies and marketing campaigns.
Why are SME’s from developing and least developed countries almost absent from international e-commerce?
E-Commerce+ uses digital tools and shared financial, legal and logistics solutions to enable enterprises to take part in international trade through online market places.