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Micro, Small and Medium-Sized Enterprises Day

  • MSME day

    27 June 2017, Geneva, Switzerland

    Micro, Small and Medium-Sized Enterprises Day

    Join us on Tuesday 27 June to celebrate the first-ever international Micro, Small and Medium-Sized Enterprises Day. The theme is ‘Small business – big impact’. It will be an occasion to reflect upon and recognize the important role MSMEs can play in achieving the United Nations 2030 Agenda for Sustainable Development and ensuring a more inclusive global society. This will be a chance to hear directly from MSMEs about the opportunities and challenges they face.

    16:00–18:00: Young entrepreneurs, inspirational stories


    • Arancha González, Executive Director, ITC
    • H.E. Héctor Casanueva, Ambassador, Permanent Representative of Chile to the WTO and Coordinator, Friends of MSMEs



    • Catherine Fiankan-Bokonga, Editor Klvin Magazine and France 24 Geneva correspondent

    Closing remarks

    • Michael Møller, Director-General, United Nations Office at Geneva

    18:00–20:00: Cocktail reception


    • Nicholas Niggli, Director General, Economic Development, Research & Innovation at Republic and State of Geneva


    Ms. Cattleya Romero-Faude, Founder & Owner, ‘Sagana’

    Cattleya Romero-Faude’s entrepreneurship has been a sweet success. Sagana, her social start-up, founded in 2014, has been growing steadily in the Swiss, healthy-eating market. With five employees, Cattleya’s company is considered a micro enterprise, but has made a big impact. After overcoming many hurdles in obtaining certifications and requirements for the Swiss market, Sagana began selling its organic coconut sweetener in 2015. In just over two years, Cattleya has expanded Sagana’s sales network to include seven partners, with 130 stores stocking her eco-Friendly and fair-trade coconut nectar.

    Mr. Brian Pallas, Founder & Owner, ‘Opportunity Network’

    “We are simply trying to change the world. What we wanted to do is to enable companies all over the world to trade with each other.”

    Brian Pallas exemplifies the profitability of networking in ‘Opportunity Network’, an exclusive platform for trade facilitation which he founded in 2014. His company connects pre-vetted bank clients to business deals worldwide, creating a network of enterprises with a pre-established level of trust. His multi-million dollar business started as a mailing list when he was a student at Columbia Business School, and has brought him to a 100+ million dollar evaluation as well as government-level endorsement in five different countries. He sees his work as an opportunity to create positive change in the world through the trickle-down effects of increased trade.

    Francisco Villalpando, Founder, Villalpando Tequila

    Francisco Villalpando-Mendiola, co-founder of Villalpando-Mendiola RI Spirits Exports (a family-run tequila distillery in Mexico) has shown us that quality craftsmanship and international exporter do not have to be mutually exclusive. Using an international business understanding acquired while working as an Investment Consultant for Merrill Lynch Bank, Francisco brought his family’s small Tequila distilling business of less than 20 employees to the Swiss market. Having to Navigate transport logistics and surmount regulatory hurdles, Francisco is intimately familiar with the challenges that are faced by micro, small and medium-sized enterprises seeking to expand their market reach.

    Omar Bawa, Founder and Chairman, ‘Goodwall’

    Twenty-five year old, Omar Bawa co-founded social network Goodwall in 2014 to inspire and lead the next generation to maximise their potential and impact society positively. Omar has been a speaker at TEDx, Google and the IB Heads Conference. He studied Law at UNIGE and IIHL, Intellectual Property at WIPO, Marketing at Wharton, Innovation and Product Design at Stanford and served on the Editorial Board of the United Nations Magazine. With 20 employees, Goodwall has connected his small enterprise with more than one million students from over 150 countries.

    R.S.V.P. to pcapece@intracen.org by 25 June 2017

    Registrations are accepted on a first-come, first-served basis.
    Venue: International Trade Centre (ITC), 54-56 rue de Montbrillant, Geneva

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