Practical Exporters’ guides are structured in a one-page question and answer format, each answering 100 common questions about a variety of trade-related issue in a logical, step-by-step approach.

These guides provide answers and reference information for frequently-asked questions on a variety of trade issues. In most cases, the questions are determined by surveying small- and medium-sized enterprises (SMEs) in developing countries and economies in transition to find out their common concerns. ITC's technical experts answer each question in one to two pages, accompanied by references for further information.

Trade support institutions from over 50 countries have partnered with ITC to produce national versions of these guides. Institution in developing and transition economies that wish to reproduce the guides in their countries may sign a licensing or joint publication agreement with ITC, and agree to customize the contents of the guide for a national SME audience.

Customization by a TSI may involve any or all of:

• Researching and writing an Annex to the guide, as produced by ITC, which gives country-specific resource information about the relevant topic.
• Translating the guide as produced by ITC, into the national language/s
• Reproducing the guide for dissemination in the country.