Enterprise Competitiveness - International Trade Centre

In a fast changing business environment, exporters from developing countries face strong competition from companies operating in global value chains. Doing business for these enterprises means the ability to balance managerial skills, production capabilities and marketing expertise to meet international market demand and international standards. To be competitive, enterprises must understand end-market requirements, plan strategically, manage resources, set-up robust operations, produce marketable products, and reach their target customers through the right channels. For these companies to develop and grow sustainable exports, it is critical that they have access to business development services that are adapted to their needs today, and in the longer term.

ITC’s Enterprise Competitiveness (EC) section specializes in private sector development by delivering a comprehensive suite of export promotion services to enterprises through a network of strategic partners. EC works closely with ITC sector experts to support micro, small and medium-sized enterprises in high potential growth sectors.

EC Clients

Exporters: micro, small and medium-sized exporting enterprises

Experts: business development services providers

Institutions: trade support organizations, technical institutes, business training centres

EC Expertise

Strengthen strategic, managerial and technical capacities of exporting businesses

Coach to develop value-added goods in compliance with market demands and requirements
Build local network of experts to provide ongoing business development services to enterprises

Practical and actionable business solutions