Regional E-Business Forum in Latin America

Building e-Business Competencies 
for the Information Society

“Empowering SME Exporters Through ICT”

Day II, 4 November, 2004, Parallel Sessions

 

09.00	WORKSHOP ONE: E-Strategies New trading relationships are developing between companies and countries that possess the capacities to conduct international trade transactions online. However there is evidence to suggest that the much-heralded B2B e-trade marketplaces are not improving the terms of trade for SME exporters. This workshop will examine the relationship between national export strategies and the objectives and targets agreed by the government and the private sector to improve the international e-enabled trade performance of Latin American companies. It will also take a critical look at the programmes and services being developed by Latin American trade support organizations to translate national e-trade strategies into practical results for enterprises. Co-Chair: Rodolfo Castillo, President of AESA, ICT Consultants, Bolivia Click below for the presentation Part 1 (PDF 443 Format KB) Part 2 (PDF 482 Format KB) Co-Chair: John Gillies, Senior Trade Training Officer, ITC Opening Remarks
9:15	Beyond Access: e-Trade and National Export Strategies John Gillies - ITC Much of the debate about e-business and e-commerce has focused on the need for network infrastructures and enabling legislation to enable trade to take place. The real question is “What would we do if we had it?” The challenge for national trade strategy makers is to move the discussion from the issue of access to the issue of application. What would en e-enabled trade environment for companies look like and how would we know if we arrived? Click below for the presentation Part 1 (PDF 421 Format KB) Part 2 (PDF 428 Format KB)
9:45	e-Trade Transactions: Where are they? Fabiana Yazbek – Director of Products and Marketing of e-bit, Brazil What is the evidence for e-trade transactions and where are they taking place? What are the most favoured means of conducting e-commerce across borders and has the pattern of trade shifted as a result of e-transactional capacities? Who are the winners and who are the losers, regionally and internationally? Is “e” just for the big corporate players? or can small players also compete?
10:15	Q&A and Panel Discussion 1
10:30	Tea/Coffee Break
10:50	Defining Key Performance Indicators What cannot be defined cannot be measured. What kinds of key performance indicators are required to measure success or failure in the domain of e-trade? Is the information already available? If not, what should strategy makers do to develop survey instruments and methodologies to improve e-trade strategy and programme formulation? Carlos Bianco – Director of the Centre REDES/RICYT, Argentina Daniel Domeneghetti – Director of Strategy of E-Consulting Corp., Brasil Click below for the presentation Part 1 (PDF 334 Format KB) Part 2 (PDF 337 Format KB)
11:40	Putting e to Work: SME Cases - by Brazil Celso Demarchi - Director Boomer Dog Wear, Brazil
12:00	Q&A and Panel Discussion  Moderator: Florencia Ferrer - Director of the Entreprise Florencia Ferrer Research, Argentina
13:00	Lunch
14:30	Recommendations for National e-Trade Strategies: Country Case A government representative from the Ministry of Trade will articulate the national trade strategy to improve the trade performance of SMEs. The presentation will explain how the strategy has been updated or changed to harness the benefits of ICT as an enabler of trade and a trade sector in its own right. He/she will also discuss the difficulties faced in developing a strategy which met the needs and aspirations of the public and private stakeholders. The speaker will give a “report card” highlighting the progress achieved to implement the strategy and lessons for the future. Rogério Vianna – Coordinator of the e-Commerce Executive Committee from the Ministry of Development, Industry and Foreign Affairs, Brazil Click here for the presentation (70 KB)
15:00	Turning Strategy into Action: Developing Effective e-Trade Support Programmes for SMEs Cristobal Kuhn - Chileinfo.com To “e” or not to “e”? To implement e-business strategies companies need access to information, human resources, networks and relationship and financial and physical assets. Trade supporting organizations from the public and private sectors are developing programmes and services to improve access to these resources. The presentation will examine best practices from the e-trade support network and the contribution these programmes are making towards the achievement of national strategy goals. Click here for the presentation (787 KB)
15:30	Coffee Break
15:50	Group work: Developing Draft e-Trade Strategies Moderator: Claudio Letelier Segovia - Director of Informatics - Concepción Municipality, Chile  Workshop participants will break up into groups and develop draft e-trade strategies based on the results of the day’s discussions. Click here for the presentation (112 KB)
16:40	Group Presentations A nominated spokesperson from each of the groups will make a short Powerpoint presentation on the outline of an e-trade strategy, featuring objectives, targets and key performance indicators. Click here for the presentation (302 KB)
17:20	Moderated Group Discussion
18:20	Recommendations and Conclusions
18:30	Closing of the Workshop