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Vietnam aims to increase flower exports

  • Vietnam aims to increase flower exports

    by Market Insider

    Friday, 22 Jan. 2016

    Lam Dong Province, in Vietnam, aims to expand the export of Da Lat flowers from the current 10% output to 30% by 2020, but greater efforts are needed.

    According to Pham S, Deputy Chairman of the Tay Nguyen (Central Highlands) province, a comprehensive renovation in investment strategy and farming techniques must be carried out to achieve the export goal.

    Lam Dong Province has a total plantation area for flowers of 7,600 ha with an annual output of more than 2.5 billion flowers, but the export remained modest at US$ 26 million last year, much below the potential of the province, which has a cool climate all year long and fertile soil.

    Chairman of Da Lat City Vo Ngoc Hiep said that a majority of farmer households were slow in revamping their farming techniques, which results in flower plantations remaining scattered. Farmers and companies must connect with each other to set up a value chain for enhancing flower quality and output, which was considered a solution to expanding exports, experts said.

    Pham S was quoted by Tien Phong (Vanguard) newspaper as saying that Da Lat, with support from the Japan International Cooperation Agency (JICA), was developing a marketplace for flowers so as to ensure transparency in output and market demand, which would promote farmers to grow high-quality flowers, like the model of OTA Floriculture Auction.

    Ryoji Kato, from Japanese OTA Floriculture Auction, said to the newspaper that flower prices would be updated daily along with information of output and demand on the marketplace. Based on such information, farmers could raise appropriate plantation plans to balance supply-demand and stabilise prices for more stable profits. In addition, farmers and companies must ensure product quality to consumers.

    The marketplace would also help promote exports. Currently, the export of Da Lat flowers was mainly from farms such as Da Lat Hasfarm, Flower Forest Da Lat and Bonnie Farm.

    Source:  Viet Nam News

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