Client survey
Almost three quarters of respondents to ITC’s 2010 client survey felt the organization has helped in integrating businesses into the global economy and improved its services to trade support institutions. 57% of exporters reported that the ITC has helped them in developing their exports.
Tracking ITC clients’ perception of the impact, quality and relevance of its services is an essential indicator of our effectiveness. Some 87% of the 1,500 respondents to our 2010 survey indicated that they are either the principal decision maker or were in a position to influence decision making within their organization, with regard to trade-related products and services. Click here to read the full results.
ITC conducts its' Client Survey every year to identify how it is perceived by its' different client groups. The Client Survey's objectives are to:
- Provide insights into the macro and micro operating environment of the organization;
- Develop a targeted marketing strategy, plan and programme to achieve ITC's strategic objectives;
- Identify and understand the drivers of ITC's brand/reputation and image;
- Monitor relevance, utilization and performance of ITC products and delivery modes; and
- Obtain feedback for future ITC products and programme offerings.
The following documents summarize the findings of ITC’s recent Client Surveys: