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The challenge: do it differently
“Investing in women and girls has a multiplier effect on
productivity and sustained economic growth. Investing in women is
not only the right thing to do. It is the smart thing to do.” Ban Ki
Moon, Secretary-General, United Nations. Poverty persists
in part as a result of inequality in access to and control over
resources and opportunities – including those needed to trade. If we
truly want to tackle poverty we must do things differently: we must
empower women to succeed in business and trade and change the
business environment that is not currently geared to supporting
women. |